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Monthly Archives: August 2010
Retargeted Ads: You Can Run But You Can’t Hide
As far back as the 1980s, people complained that there were just too many ads. Researchers estimated that the average consumer could be exposed to about 8,000 ad messages per day. There was real concern that so much exposure could …
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Author: Michael Robertson
Category: Interactive, Marketing
Tagged: cookies, online advertising, online marketing, retargeting
Author: Michael Robertson
Category: Interactive, Marketing
Tagged: cookies, online advertising, online marketing, retargeting
The Changing Media Landscape
As many of you are aware, the media landscape continues to change on a daily basis. The integration of digital platforms into a majority of our efforts is well under way. Mobile and social media have continued to provide additional …
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Author: Eddie Austin
Category: Media
Tagged: automotive, digital, jack myers, Media, mobile, Retail, roi, Social Media, telecom, upfronts, zenithoptimedia
Author: Eddie Austin
Category: Media
Tagged: automotive, digital, jack myers, Media, mobile, Retail, roi, Social Media, telecom, upfronts, zenithoptimedia
Paid Pitches: A New Trend in Business?
Advertising agencies have always had a love/hate relationship with new business pitches. We all love to win new business. But we hate the process of a pitch. A big (or even a small) pitch can tie up agency personnel for …
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Author: Michael Robertson
Category: Advertising, Marketing
Tagged: ad agency, clients, ideas, new business, pitches, prudential financial
Author: Michael Robertson
Category: Advertising, Marketing
Tagged: ad agency, clients, ideas, new business, pitches, prudential financial
Why Search Engine Optimization (SEO) Matters
In ever-increasing numbers, customers are looking to the web for discounts and deals, to research, and to network with peers before making purchasing decisions. In July 2009, on Google sites alone Americans conducted 76.7 billion online searches, up 41% over …
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Author: Ethan Ede
Category: Interactive, Marketing
Tagged: business strategy, comscore, digital, Email Marketing, google, marketing budget, organic search, Search Engine Optimization, searchengineland, seo, seomoz
Author: Ethan Ede
Category: Interactive, Marketing
Tagged: business strategy, comscore, digital, Email Marketing, google, marketing budget, organic search, Search Engine Optimization, searchengineland, seo, seomoz
Here’s an Idea: Shopping Moms
HEILBrice CEO Hal Brice is talking moms: how they shop, what they are thinking, and what they are buying. Did you know that 84% of moms spend between 15 minutes and an hour a day shopping online? They are spending …
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Author: Ethan Ede
Category: Video
Tagged: amazon, aol, ebooks, green mothers, hal brice, heilbrice, moms, mothers, shopping
Author: Ethan Ede
Category: Video
Tagged: amazon, aol, ebooks, green mothers, hal brice, heilbrice, moms, mothers, shopping
Here’s an Idea: Trusting Advertisers
HEILBrice CEO Hal Brice talks about some very interesting research on how important trust in online advertising can be. As Marshall McLuhan points out, sometimes “The medium is the message.” Also discussed are relevance of radio and television ads and …
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Author: Another Idea from HEILBrice
Category: Video
Tagged: hal brice, marshall mcluhan, online advertising, radio, Retail, shopping, television, trust
Author: Another Idea from HEILBrice
Category: Video
Tagged: hal brice, marshall mcluhan, online advertising, radio, Retail, shopping, television, trust