Monthly Archives: June 2010

Here’s An Idea: Coupons.

Jun21
2010

That’s right, in 2010, in this ever-innovating world, let us not forget about our old faithful, the coupon. So today, we’re happy to bring Hal back on camera, laying down some marketing insight in his trademark ‘minute and a half …
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Author: Another Idea from HEILBrice
Category: Here's an Idea!, Video

Is The New Jeep Grand Cherokee Campaign a Hit or a Miss?

Jun16
2010

To launch the 2011 Grand Cherokee, Jeep (Chrysler) decided to do something a bit radical.  They eschewed typical Detroit clichés and went with a message built on patriotism – sort of.  This isn’t the “Buy American” theme the car companies …
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Author: Michael Robertson
Category: Branding, Video
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You Can Taste Most Of The 10 Best Consumer Brands on Social Media

Jun10
2010

The big Famecount 10 are in, and they taste like coffee and soda and candy. 6 of the 10 most popular brands on social media (Facebook, Twitter, and YouTube) are in the food and drink industry. Part of the draw …
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Author: Another Idea from HEILBrice
Category: Social Media
Tagged: ,

Got $100 Million to throw away? Apparently, Holiday Inn does.

Jun07
2010

Holiday Inn has recently launched a major branding campaign in nine global markets, including the U.S.  The theme of the effort is: Stay You.  Compelling isn’t it?  Stay me?  What else would I do?  I guess the creators of the …
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Author: Michael Robertson
Category: Branding, Video