Categories
-
Archive
More from the Archives
Monthly Archives: August 2008
Great Response For Direct Response
There has been a recent increase in the use of direct response television (DRTV). While traditional television advertising levels remain flat, DRTV has seen a significant lift within the past year. Buyers and sellers cite several reasons for the upswing …
Continue
Comments: post a comment
Author: Jay Drummond
Category: Media
Tagged: direct response, direct response television, drtv, Media, picadilly restaraunts, television
Author: Jay Drummond
Category: Media
Tagged: direct response, direct response television, drtv, Media, picadilly restaraunts, television
If You Want to Talk to God, Do it in Spanish
I recently read an interesting presentation written this past February for the Direct Marketing Association by Michael Saray that makes a fascinating assertion: The brains of Latinos are, in general, “wired” differently from those of other ethnic groups such as …
Continue
Comments: (4)
Author: Javier Corona
Category: Hispanic Marketing, Media, Online Marketing
Tagged: Effie Awards, Hispanic, Hispanic Marketing, Marketing, Michael Saray, Talk to God Do it in Spanish
Author: Javier Corona
Category: Hispanic Marketing, Media, Online Marketing
Tagged: Effie Awards, Hispanic, Hispanic Marketing, Marketing, Michael Saray, Talk to God Do it in Spanish
LA Radio…The Truth is Out There
The first round of Arbitron Portable People Meters radio ratings are in for Los Angeles. The winner is KIIS-FM. Long thought of as dominate in the LA radio market, Hispanic stations have dropped out of the top five on the …
Continue
Comments: (1)
Author: Jay Drummond
Category: Media
Tagged: Arbitron, KIIS-FM, LA Radio, Los Angeles Radio, Media, Media Planning, Portable People Meters, Radio
Author: Jay Drummond
Category: Media
Tagged: Arbitron, KIIS-FM, LA Radio, Los Angeles Radio, Media, Media Planning, Portable People Meters, Radio
