Monthly Archives: August 2008

Great Response For Direct Response

There has been a recent increase in the use of direct response television (DRTV). While traditional television advertising levels remain flat, DRTV has seen a significant lift within the past year. Buyers and sellers cite several reasons for the upswing …
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Author: Jay Drummond
Category: Media
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If You Want to Talk to God, Do it in Spanish

I recently read an interesting presentation written this past February for the Direct Marketing Association by Michael Saray that makes a fascinating assertion: The brains of Latinos are, in general, “wired” differently from those of other ethnic groups such as …
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Author: Javier Corona
Category: Hispanic Marketing, Media, Online Marketing
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LA Radio…The Truth is Out There

The first round of Arbitron Portable People Meters radio ratings are in for Los Angeles. The winner is KIIS-FM. Long thought of as dominate in the LA radio market, Hispanic stations have dropped out of the top five on the …
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Author: Jay Drummond
Category: Media
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