We know arracheras from diezmillo

Our team has helped some of the most recognized names in local and national grocery retailing to grow their business successfully by tapping the nation's fastest-growing demographic: Hispanics. We have been involved in every facet of Hispanic grocery marketing for over 15 years, including research, branding, mass media, in-store merchandising, community marketing and public relations. We are category experts and students of the supermarket business. No other agency brings this breadth of experience to the table.

Our Work

The Beef Checkoff            Pathmark            Fry's Mercado             Ralphs            Carpet One

Hispanic Beef Marketing Toolkit -
The Beef Checkoff
We provided retailers with everything they needed to better serve their Hispanic beef customers, including this Bilingual Beef Cuts & Dishes Dictionary and this Retailer Manual. The program achieved a 28% increase in sales of the promoted beef cuts and won a prestigious Silver Level Effie Award.

Weekly Circular and E-mail Blast - Pathmark
We repositioned the Pathmark brand to Hispanics with a message centered on freshness, and we developed a multi-media campaign to support this that included Spanish-language TV, radio, a weekly circular and a monthly e-mail campaign that reached thousands of Pathmark's Latino shoppers. We also completely revamped their Hispanic website, mipathmark.com.

Outdoor Billboard - Carpet One
We created a complete multi-media campaign for Carpet One which included radio, print, yellow-pages and outdoor. The modular pieces were designed to allow customization by individual franchisees.

Outdoor Billboard - Fry's Mercado
Fry's Food and Drug in Arizona hired us to create the launch campaign for their new Hispanic-oriented store. The Grand Opening was so successful the home office staff had to come to the store and help out.

Hispanic Vendor Program - Ralphs
We developed and managed an integrated vendor-funded program for Ralphs in southern California which gave them and vendors extraordinary exposure within the Hispanic community.

VISIÓNLatina Builds Business

We are the perfect resource to help your brand gain a leadership position among Hispanics. Our award-winning team of seasoned Latino professionals understands, thinks and lives the importance of recognizing the nuances of reaching this consumer segment effectively. Our areas of competence are not limited to traditional advertising en español — we are equally adept at promotional campaigns, event marketing, and advising clients on all levels of relationship-building with Latinos.

Our Orange County Office

Businesses We've Helped Grow

2008 Effie Award Winner
VISIÓNLatina was recently awarded a silver Effie Award for Effectiveness in Advertising for its work with The Beef Checkoff Program on a Hispanic retail marketing initiative.