This program was created to invite guests to spend the night (or two or three) in Los Angeles. Specifically, we created special offers available to consumers in core travel markets for hotels, attractions and special events.
The special offers were only available online. Once there, visitors were able to access specific itineraries that are designed to appeal to different traveler segments, and make planning a trip to Los Angeles easy and convenient.
Exposure in Los Angeles will also be robust. We look at this as an opportunity to drive more eyeballs to our site, and drive visitation to the attractions once in Los Angeles.