Customers love Smart & Final because it offers the best of both worlds: Grocery store convenience and club store value in one stop.
But Santa Rosa had never heard of a Smart & Final – so they came to HEILBrice to help define the uniqueness of this store and develop a clever way to introduce it to the neighborhood.
The new tag-line we created for them captures the true benefit of shopping there: “Warehouse Prices. Big & Small Sizes”. We translated that thought into billboards, exterior signing, and a clever set of in-store signs that help demonstrate that whether you’re cooking for 2 – or feeding 200 – Smart & Final is the store for you.
The New Santa Rosa store opened to GREAT SUCCESS – and the “Warehouse Prices. Big & Small Sizes” revolution is now happening at ALL Smart & Final Stores. Watch out Downtown Los Angeles… here we come! (Smart & Final opens there on July 17- and HEILBrice will be right there with them to Grand Open this store too!)
HEILBrice is always interested in partnering with non-profits for a great cause. When we found out that project LIFT LA was in need of some branding, we jumped at the opportunity to help the community!
project LIFT LA is a great organization that aims to combat poverty and bring opportunity to the underprivileged areas of Los Angeles. Our creative team passionately crafted all of the materials project LIFT LA needed in order to get going. Our brand identity package included everything from an uplifting logo all the way down to letterheads and business cards.
It’s great to help change the world. It’s even better to spark change right in our own backyard and we couldn’t be more honored for the opportunity that project LIFT presented us with. Take a look at the branding samples above and help support great local movements like these. It’s your social responsibility to help out in any way possible!
Our President, Jeff Morris, had the honor of speaking at the 15th Annual Women In Business Conference presented by The Manhattan Beach Chamber Of Commerce!
Jeff was just one of many brilliant speakers that took to the podium this month in order to help empower women in business. Keynote speakers included NFL Anchor Lindsay Rhodes, Kathy Thompson from the LA Times and Rachel Mumford of Barry’s Bootcamp. In addition to sharing great insight, the conference also helped raise scholarship funds for local female seniors in high school that are looking to pursue a career in business.
The conference took place on May 3rd and emphasized the latest social media trends, branding and three major themes: starting, supporting and succeeding. All of the speakers did an amazing job of sharing their personal experiences, offering guidance and answering questions to really empower the room. The event was a great success and served not only as a conference, but also offered great networking opportunities as well as a business expo all in one day! We are so proud to have been a part of such a great event that helps strengthen local women in business!
Speaking of the Manhattan Beach Chamber of Commerce, take a look at our recent work for them that included an all new logo and website:
The NBA Playoffs are upon us and the Clippers are holding it down for LA. What kind of agency would we be if we didn’t send our team into basketball war with a Playoff pack filled with goodies?
Take a look at all of our in-arena work as our master plan of turning Staples Center red finally kicked into action. In addition to a complete arena refresh, we also created a splash page to drive Playoff ticket sales.
Every big moment deserves an equally big TV spot. We crafted a brand new Playoff specific spot that truly showcases the heart of LA, the spirit of the fans and the mindset of the team. Check out the TV spot below and remember to full-screen it and turn up the volume!
With the Playoffs already underway, we are hooked to the TV set watching every play and will keep on cheering until we hang that banner in the rafters!