The NBA Playoffs are upon us and the Clippers are holding it down for LA. What kind of agency would we be if we didn’t send our team into basketball war with a Playoff pack filled with goodies?

Take a look at all of our in-arena work as our master plan of turning Staples Center red finally kicked into action. In addition to a complete arena refresh, we also created a splash page to drive Playoff ticket sales.

Every big moment deserves an equally big TV spot. We crafted a brand new Playoff specific spot that truly showcases the heart of LA, the spirit of the fans and the mindset of the team. Check out the TV spot below and remember to full-screen it and turn up the volume!
With the Playoffs already underway, we are hooked to the TV set watching every play and will keep on cheering until we hang that banner in the rafters!

#RepLAC

Our very talented writer, Jazz Brice, recently watched the “Real Beauty Sketches” by Dove. We will not try to sum up the complex and brilliant points that Jazz wrote about, and instead urge you to read them HERE.

Shortly after Jazz took to Tumblr, the shares, likes and love started pouring in. Over 200,000 views and counting! Her post,”Why Dove’s “Real Beauty Sketches” Video Makes Me Uncomfortable…and Kind of Angry” is a true sign that brands are playing in a social world where anything goes. Opinions are opinions, but they have so much more power when banned together through the social masses. A brand might have a bigger reach, but is that always a good thing?

As much as social media loves to blame the brand, it can be said that maybe they have a ton of research to back their entire strategy. Perhaps, they hit their exact target. Perhaps, the videos were not intended for some people to see. Perhaps, we will never know the real story. Brands are always going to have a tough time pleasing everyone, unless that was written in the creative brief. Watch the video below, take a look at the article HERE and let us know your opinion!

All we know is they must be doing something right since we are all talking about it!

Fill the arena down to the very last seat.

HEILBrice teamed up with the LA Clippers to make sure as many people as possible will be able to see Deandre Jordan and Blake Griffin dunk and destroy other peoples NBA careers live in person (Video Below). So we crafted a comprehensive and targeted campaign with an All-Star flair to drive sales and raise awareness of the remaining affordable level seats in Staples Center.

Our campaign, along with the exciting spectacle that the Clippers put on, increased ticket sales and reinforced the well known understanding that the Clippers always were, and will always be All-Stars. Check out more of the campaign pieces below, as well as a clip of Deandre Jordan’s infamous dunk, just for fun.

The company’s uncompromising standards extends to its marketing and sales team which was armed with an award winning training manual to effectively and concisely communicate the Cirque du Soleil show experience in distinct markets. But they also needed something that would be easy to update. We created an all inclusive solution that would accomplish all of their goals while maintaining the signature Cirque du Soleil style. We created an app.

The app, which will be available only to its travel and media partners is the next iteration of the “Destination Imagination Sales Training Manual.” Cirque du Soleil’s iPad app features video clips from each of its resident shows within the US and brings to life the stunning performances all in the palm of your hand (or that snazzy new iPad stand you got during the holiday’s.) Check out the video below to see how the app works!

The iPad app in combination with the training manual will provide the Cirque du Soleil sales and marketing teams with state-of-the-art assets they need to build programs that meet company brand standards and still look good doing it!

Thus, the “Live Better Challenge” was born!

Our comprehensive campaign included a TV spot as well as various digital components to spread awareness of all the tools and resources available to consumers motivated to start 2013 with a fresh way of thinking! In order to activate the large customer base of The Food Emporium, Waldbaum’s, Pathmark, A&P & Superfresh, we proposed a challenge to them:

“This is your challenge to use the resources of Fresh Food, Pharmacy and Wellness to Live Better.”

Our campaign included everything from in-store shopping guides and recipes to nutritionist tips and success stories! The Live Better Challenge proves to be the most complete and interactive assistant for consumers to live healthier, happier and BETTER!

Take a look at some of the pieces we created for the Live Better Challenge and click the link below to see our mobile-optimized Challenge page and find out how you can Live Better!

]]> http://www.heilbrice.com/uncategorized/challenge-live/feed/ 0 http://www.heilbrice.com/uncategorized/jana-water-splash/ http://www.heilbrice.com/uncategorized/jana-water-splash/#comments Tue, 15 Jan 2013 18:43:42 +0000 alay http://www.heilbrice.com/?p=3903 >>]]> How do you debut an established European brand to North America and have fun at the same time?

Two Words: Social Media.

We teamed up with our new client, Jana Water (pronounced Yah-Na), to create a campaign that would achieve all of their objectives and spread awareness of their product like free cocktails at an advertising mixer.

The Mission: Introduce Jana Premium Artesian Water to a new audience and inform them on the importance of water content and where it comes from.

With our mission in mind, we created the “Become The Source” giveaway! Our giveaway prompted fans to enter for their chance to win free cases of Jana Water shipped directly to their door. We asked that entrants simply “Like”, Comment and Share the contest in addition to submitting their email.

The Outcome: By using Shares & Comments, we were able to quickly spread the awareness of Jana Water and its source; A 7,000 year old Artesian aquifer 2500 feet below earths surface in the picturesque mountains of Croatia! By spreading the word amongst friends of fans, we targeted a more important consumer base that is more likely to be interested in purchasing the product seeing as how they are connected to someone who already has interest!

Oh, and we also increased their engagement and North American fan base by 60% in UNDER 3 months! Take a look at the giveaway above and check out the Jana Water Facebook page for more information on this pH perfect water about to take over in 2013!

http://www.facebook.com/jana.water

LA Clippers – Represent “Heartbeat” from HEILBrice on Vimeo.

In addition to our new TV spot above, we created a fun and interactive landing page that gave fans a special treat. The landing page pictures our Clippers stars as adorable elves working away at Lob City Village, a quaint little place known mostly for being the number one exporter of dunks and crushing the dreams of other NBA franchises. A click on each of the players will gift fans with everything from a downloadable team poster all the way to a printable 3D Blake Griffin ornament! Who doesn’t need a little Blake to brighten up their holidays? Take a look at the landing page by clicking the link below!

http://www.nba.com/clippers/clippers-holiday-card

Our amazing team was able to capture real testimonials, produce, edit, traffic the spot to two major LA stations and secure on-air radio promotions within three days. Yep, we said three days.

Take a look at the TV spot below and you will see why Iris will go down as one of the greatest shows to ever hit the Dolby Theatre.

All year long we have been promoting a better shopping experience for customers at the Great Atlantic & Pacific Tea Company family of stores. We’ve been working hard to position A&P as a place where you can Live Better by enjoying better shopping, better savings, and better products. Our holiday sign package captures the essence of the Live Better Campaign with the warmth of the holidays.

Our Holiday messaging can be seen throughout each and every store. In addition to our in-store sign package, the look and feel of the holidays was used in the weekly circular, the website, and their Holiday Entertaining Guide. Take a look below at some of our in-store holiday messages.

We wish you and your family a wonderful and happy Holiday season!

Customers have grown to rely on Marie’s for their legendary pies and incredibly delicious holiday feasts to add that extra special touch. Take a look at some of the work that creates the holiday magic–from Marie’s complete holiday guide, in-store signs, snapshots from the day before and in-person action. You’ll know why Marie’s iconic pies literally flew off the shelves as fast as bakers and bustling cashiers could ring them up.

If all this feast talk made you hungry, check out the Holiday guide we created for Marie Callender’s below and why not pick up some pie on your way home?