The NBA Playoffs are upon us and the Clippers are holding it down for LA. What kind of agency would we be if we didn’t send our team into basketball war with a Playoff pack filled with goodies?
Take a look at all of our in-arena work as our master plan of turning Staples Center red finally kicked into action. In addition to a complete arena refresh, we also created a splash page to drive Playoff ticket sales.
Every big moment deserves an equally big TV spot. We crafted a brand new Playoff specific spot that truly showcases the heart of LA, the spirit of the fans and the mindset of the team. Check out the TV spot below and remember to full-screen it and turn up the volume!
With the Playoffs already underway, we are hooked to the TV set watching every play and will keep on cheering until we hang that banner in the rafters!
There are many ways that branding and advertising have changed over the last few years. The biggest change to impact the industry is none other than social media! Between the Facebook’ing, Tweeting, Pinning and Linkedin’ing there is no place a brand can go without hearing an opinion about their work (the good & the bad.) Dove, a Unilever brand, learned this when they recently released a new ad campaign targeted to make women feel better about their personal image by having a sketch artist draw them as they describe themselves. Many saw this as a beautiful campaign that empowered women, and others saw it differently. And that is the beauty and the breakdown of social media.
Our very talented writer, Jazz Brice, recently watched the “Real Beauty Sketches” by Dove. We will not try to sum up the complex and brilliant points that Jazz wrote about, and instead urge you to read them HERE.
Shortly after Jazz took to Tumblr, the shares, likes and love started pouring in. Over 200,000 views and counting! Her post,”Why Dove’s “Real Beauty Sketches” Video Makes Me Uncomfortable…and Kind of Angry” is a true sign that brands are playing in a social world where anything goes. Opinions are opinions, but they have so much more power when banned together through the social masses. A brand might have a bigger reach, but is that always a good thing?
As much as social media loves to blame the brand, it can be said that maybe they have a ton of research to back their entire strategy. Perhaps, they hit their exact target. Perhaps, the videos were not intended for some people to see. Perhaps, we will never know the real story. Brands are always going to have a tough time pleasing everyone, unless that was written in the creative brief. Watch the video below, take a look at the article HERE and let us know your opinion!
All we know is they must be doing something right since we are all talking about it!
Other than being the number one team in LA, the Clippers are keeping pretty busy. Chris Paul is MVP, Blake Griffin is an All-Star and Lob City is on its way to recording the best season in franchise history. How do you improve on that?
Fill the arena down to the very last seat.
HEILBrice teamed up with the LA Clippers to make sure as many people as possible will be able to see Deandre Jordan and Blake Griffin dunk and destroy other peoples NBA careers live in person (Video Below). So we crafted a comprehensive and targeted campaign with an All-Star flair to drive sales and raise awareness of the remaining affordable level seats in Staples Center.
Our campaign, along with the exciting spectacle that the Clippers put on, increased ticket sales and reinforced the well known understanding that the Clippers always were, and will always be All-Stars. Check out more of the campaign pieces below, as well as a clip of Deandre Jordan’s infamous dunk, just for fun.
As the category leader in the live entertainment, Cirque du Soleil® sets the bar of expectations for the rest of the industry. Offering an experience that is far more than just entertainment, Cirque du Soleil shows are known for unexpected and unforgettable “Wow” moments that leave the audience mesmerized.
The company’s uncompromising standards extends to its marketing and sales team which was armed with an award winning training manual to effectively and concisely communicate the Cirque du Soleil show experience in distinct markets. But they also needed something that would be easy to update. We created an all inclusive solution that would accomplish all of their goals while maintaining the signature Cirque du Soleil style. We created an app.
The app, which will be available only to its travel and media partners is the next iteration of the “Destination Imagination Sales Training Manual.” Cirque du Soleil’s iPad app features video clips from each of its resident shows within the US and brings to life the stunning performances all in the palm of your hand (or that snazzy new iPad stand you got during the holiday’s.) Check out the video below to see how the app works!
The iPad app in combination with the training manual will provide the Cirque du Soleil sales and marketing teams with state-of-the-art assets they need to build programs that meet company brand standards and still look good doing it!