Category Archives: Retail

Smart & Final Santa Rosa | Grand Opening

Customers love Smart & Final because it offers the best of both worlds: Grocery store convenience and club store value in one stop.

But Santa Rosa had never heard of a Smart & Final – so they came to HEILBrice to help define the uniqueness of this store and develop a clever way to introduce it to the neighborhood.

The new tag-line we created for them captures the true benefit of shopping there: “Warehouse Prices. Big & Small Sizes”.  We translated that thought into billboards, exterior signing, and a clever set of in-store signs that help demonstrate that whether you’re cooking for 2 – or feeding 200 – Smart & Final is the store for you.

The New Santa Rosa store opened to GREAT SUCCESS – and the “Warehouse Prices. Big & Small Sizes” revolution is now happening at ALL Smart & Final Stores. Watch out Downtown Los Angeles… here we come!  (Smart & Final opens there on July 17- and HEILBrice will be right there with them to Grand Open this store too!)

Grand Opening!

Cirque du Soleil | There’s An App For That

As the category leader in the live entertainment, Cirque du Soleil® sets the bar of expectations for the rest of the industry.  Offering an experience that is far more than just entertainment, Cirque du Soleil shows are known for unexpected and unforgettable “Wow” moments that leave the audience mesmerized.

The company’s uncompromising standards extends to its marketing and sales team which was armed with an award winning training manual to effectively and concisely communicate the Cirque du Soleil show experience in distinct markets. But they also needed something that would be easy to update. We created an all inclusive solution that would accomplish all of their goals while maintaining the signature Cirque du Soleil style. We created an app.

The app, which will be available only to its travel and media partners is the next iteration of the “Destination Imagination Sales Training Manual.” Cirque du Soleil’s iPad app features video clips from each of its resident shows within the US and brings to life the stunning performances all in the palm of your hand (or that snazzy new iPad stand you got during the holiday’s.) Check out the video below to see how the app works!

The iPad app in combination with the training manual will provide the Cirque du Soleil sales and marketing teams with state-of-the-art assets they need to build programs that meet company brand standards and still look good doing it!

The Challenge To Live Better

Our client, The Great Atlantic & Pacific Tea Company, wanted to start the year off with a brand new campaign to target their health conscious consumers and inform them of all the new & much needed resources available at their local grocery stores after the carb filled holiday season!

Thus, the “Live Better Challenge” was born!

Our comprehensive campaign included a TV spot as well as various digital components to spread awareness of all the tools and resources available to consumers motivated to start 2013 with a fresh way of thinking! In order to activate the large customer base of The Food Emporium, Waldbaum’s, Pathmark, A&P & Superfresh, we proposed a challenge to them:

“This is your challenge to use the resources of Fresh Food, Pharmacy and Wellness to Live Better.”

Our campaign included everything from in-store shopping guides and recipes to nutritionist tips and success stories! The Live Better Challenge proves to be the most complete and interactive assistant for consumers to live healthier, happier and BETTER!

Take a look at some of the pieces we created for the Live Better Challenge and click the link below to see our mobile-optimized Challenge page and find out how you can Live Better!

 

http://livebetterwellness.com/challenge/

 

 

Jana Water Makes A Splash!

How do you debut an established European brand to North America and have fun at the same time?

Two Words: Social Media.

We teamed up with our new client, Jana Water (pronounced Yah-Na), to create a campaign that would achieve all of their objectives and spread awareness of their product like free cocktails at an advertising mixer.

The Mission: Introduce Jana Premium Artesian Water to a new audience and inform them on the importance of water content and where it comes from.

With our mission in mind, we created the “Become The Source” giveaway! Our giveaway prompted fans to enter for their chance to win free cases of Jana Water shipped directly to their door. We asked that entrants simply “Like”, Comment and Share the contest in addition to submitting their email.

The Outcome: By using Shares & Comments, we were able to quickly spread the awareness of Jana Water and its source; A 7,000 year old Artesian aquifer 2500 feet below earths surface in the picturesque mountains of Croatia! By spreading the word amongst friends of fans, we targeted a more important consumer base that is more likely to be interested in purchasing the product seeing as how they are connected to someone who already has interest!

Oh, and we also increased their engagement and North American fan base by 60% in UNDER 3 months! Take a look at the giveaway above and check out the Jana Water Facebook page for more information on this pH perfect water about to take over in 2013!

http://www.facebook.com/jana.water