HEILBrice CEO Hal Brice talks about some very interesting research on how important trust in online advertising can be. As Marshall McLuhan points out, sometimes “The medium is the message.” Also discussed are relevance of radio and television ads and their timeliness as they relate to when we shop.
And for a good read, here are the referenced articles:
“A Sense of Place, Why Environments Matter” – Online Publishers Association
“Nielsen: Radio Clicks With Consumers Before Shopping” – MediaPost
Makes sense that the amount of trust between a website and it’s user is a transitive relation that formulates the amount of trust between the user and an ad on that website. Personally, I expect any website which I respect to never show me an ad that is offensive or misleading. I even expect them to make an effort to give me ads that are informative and relevant to me. I imagine that they must know me, their target-user, pretty well and if they know me then they know what kinds of ads I want to see and which kinds I’ll be turned off by.
From a consumers standpoint, this article is fascinating. It’s interesting how many ad’s are on media websites, yet they don’t come across as “spam” or junk ad’s. I think small companies would benefit more by doing less quantity and more quality of advertisements: 50 ad’s on 50 random websites probably won’t as beneficial as 1 or 2 ad’s on a couple reputable sites. Right?