HEILBrice CEO Hal Brice is talking moms: how they shop, what they are thinking, and what they are buying. Did you know that 84% of moms spend between 15 minutes and an hour a day shopping online? They are spending 4.3 trillion dollars or 73% of US household dollars (AOL Advertising, 2010), so this is not a statistic to be ignored. What is most interesting is where they are doing their shopping. Watch the video to find out more. Also, do you have a Kindle? Find out an interesting fact about eBooks and Amazon.com.
And for a good read, here are the referenced articles:
“Moms at Work are Shopping Online” – MediaPost
“Kindle Device Unit Sales Accelerate Each Month in Second Quarter” – Amazon
Here’s a Groupon-type model for moms.
Moms + Groupon = Juice in the City.
Here’s the article http://gigaom.com/2010/05/13/more-tweaks-on-commerce-2-0-targeting-moms-and-spending-histories/