Tag Archives: television

Here’s an Idea: Trusting Advertisers

Aug02
2010

HEILBrice CEO Hal Brice talks about some very interesting research on how important trust in online advertising can be. As Marshall McLuhan points out, sometimes “The medium is the message.” Also discussed are relevance of radio and television ads and …
Continue »

Comments: (2)
Author: Another Idea from HEILBrice
Category: Video
Tagged: , , , , , , ,

Great Response For Direct Response

Aug29
2008

There has been a recent increase in the use of direct response television (DRTV). While traditional television advertising levels remain flat, DRTV has seen a significant lift within the past year. Buyers and sellers cite several reasons for the upswing …
Continue »

Comments: post a comment
Author: Jay Drummond
Category: Media
Tagged: , , , , ,