Tag Archives: Search Engine Optimization

PPC vs. SEO: PPC is temporary, SEO is forever

Oct18
2010

Okay, so I admit my title is derivative of cycling legend Lance Armstrong’s “Pain is temporary, quitting is forever…” quote, but I’m an unabashed cycling fan and it helps to make my point as I will explain below. First, let’s …
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Author: Ethan Ede
Category: Advertising, Interactive, Media
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Why Search Engine Optimization (SEO) Matters

Aug11
2010

In ever-increasing numbers, customers are looking to the web for discounts and deals, to research, and to network with peers before making purchasing decisions. In July 2009, on Google sites alone Americans conducted 76.7 billion online searches, up 41% over …
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Author: Ethan Ede
Category: Interactive, Marketing
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Claim Your Online Real Estate

Sep18
2008

Recently there have been a few articles written about Facebook and online real estate. This is an important aspect of reputation management as well as for search engine optimization. The idea behind claiming your online real estate is that because …
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Author: Nate Emerson
Category: Interactive, Marketing
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