Tag Archives: search engine marketing

PPC vs. SEO: PPC is temporary, SEO is forever

Oct18
2010

Okay, so I admit my title is derivative of cycling legend Lance Armstrong’s “Pain is temporary, quitting is forever…” quote, but I’m an unabashed cycling fan and it helps to make my point as I will explain below. First, let’s …
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Author: Ethan Ede
Category: Advertising, Interactive, Media
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Separate Out Content Network Sites

Feb16
2009

The Google Content Network is a topic that has been debated endlessly as to it’s effectiveness, and I’m often asked for my opinion on the subject. I haven’t had as much success with the Content Network as I have with …
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Author: Nate Emerson
Category: Advertising, Interactive
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Online Growth in a Downturn

Dec04
2008

eMarketer has released revised metrics for online advertising growth over the next 5 years. Although we’re in the middle of a global slowdown, and the growth in online advertising has slowed with the rest of the world, there still appears …
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Author: Nate Emerson
Category: Interactive, Marketing, Media
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