Tag Archives: Retail

Here’s an Idea: Trusting Advertisers

Aug02
2010

HEILBrice CEO Hal Brice talks about some very interesting research on how important trust in online advertising can be. As Marshall McLuhan points out, sometimes “The medium is the message.” Also discussed are relevance of radio and television ads and …
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Author: Another Idea from HEILBrice
Category: Video
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Retail Hiring Increases – Recovery?

Sep14
2009

This week, Kronos Inc. reported some good news that may point to economic recovery, but shows that we have a long road ahead. According to job data analyzed by Kronos Inc., retailers increased the number of new hires by 0.25% …
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Author: Another Idea from HEILBrice
Category: Retail
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Can Anything Stop Walmart? Sears Can’t.

Sep11
2009

Two of the countries largest retailers, Walmart and Sears, are giving two very different representation of where we are in this “great recession”. There are many factors pointing to recovery, but the consumer-scape is sending a mixed signal, or is …
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Author: Another Idea from HEILBrice
Category: Retail
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Here’s an Idea: Spending, Newspapers, and CMOs

Sep09
2009
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Author: admin
Category: Here's an Idea!, Video
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Here’s an Idea: Walmart & Supermarket Lines

Aug31
2009
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Author: admin
Category: Here's an Idea!, Video
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A Refreshing Drink

Aug07
2009

Nothing relieves the pain of a heat wave like a nice cold lemonade, especially one made with Citroen by Ketel One Vodka. Over the past few weeks, we’ve have the privilege of working on Ketel One’s new in-store summer display …
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Author: Another Idea from HEILBrice
Category: Retail
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Twilight: Coming to Nordstrom October 1st!

Jul27
2009

Where do you get your fashion advice? I’m willing to bet most of you, or at least your consumers, look to the movies and sitcoms for guidance on the latest trends, but finding those pieces in stores isn’t always easy, …
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Author: Another Idea from HEILBrice
Category: Retail
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The most important retail news I’ve seen all year!

Jul25
2009

An article in Ad Age this week talks about Wal-Mart going hard after vendors for more of their ad dollars. It could mean them getting and extra billion bucks from P&G alone. Why is that important? Right now, on a …
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Author: Another Idea from HEILBrice
Category: Retail
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Is Google the next Yahoo? Facebook has a plan!

Jun23
2009

The current issue of Wired magazine has a fascinating story about Facebook and how it plans to crush Google as the master of the internet. And actually, they just might get away with it. I might have mentioned to some …
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Author: Another Idea from HEILBrice
Category: Branding, Interactive, Media, Retail, Social Media
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What would you do to keep a customer?

May06
2009

We all know customers are worth more than ever. We have to wrap our arms around every one of them and hold on tight. But do team members the freedom to deliver truly game-changing service? A couple of days ago, …
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Author: Another Idea from HEILBrice
Category: Marketing
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