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Tag Archives: relationship marketing
Can’t Buy Me Love: a Lesson in Relationship Marketing
The days of a company throwing money at a social cause to win over the hearts of its consumers, never mind the tax benefits, are over. Consumers have gotten wise to this marketing strategy. Now it takes a lot more …
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Author: Chase Skistimas
Category: Marketing
Tagged: adweek, consumers, relationship marketing, social cause
Author: Chase Skistimas
Category: Marketing
Tagged: adweek, consumers, relationship marketing, social cause
Don’t be afraid of e-mail!
There’s a study out today from Merkle that is fascinating. It says that right after e-mails from family and friends, people spend the most time on opt-in e-mails from companies (permission e-mail)! Shocker. It really supports what we always say …
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Author: Another Idea from HEILBrice
Category: Interactive, Marketing
Tagged: customer specific marketing, e-mail blast, Email Marketing, opt out, opt-in, permission marketing, relationship marketing
Author: Another Idea from HEILBrice
Category: Interactive, Marketing
Tagged: customer specific marketing, e-mail blast, Email Marketing, opt out, opt-in, permission marketing, relationship marketing