Tag Archives: radio

Meet John Parenti

Sep26
2011

JP (John Parenti) began collaborating with HEILBrice in 1995 by recording and producing radio commercials for a large roster of their clients. Soon after, he moved his full recording studio into the offices of HEILBrice to facilitate a seamless relationship, …
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Author: admin
Category: Here's an Idea!
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Does Your Radio Make You Feel Old?

Mar03
2011

Is it still too early to call a form of electronic media a classic? While email is less that 20 years old, with the advent of social media, smart phones, and other contemporary means of communication we use these days, …
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Author: Ethan Ede
Category: Interactive, Marketing
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Here’s an Idea: Trusting Advertisers

Aug02
2010

HEILBrice CEO Hal Brice talks about some very interesting research on how important trust in online advertising can be. As Marshall McLuhan points out, sometimes “The medium is the message.” Also discussed are relevance of radio and television ads and …
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Author: Another Idea from HEILBrice
Category: Video
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LA Radio…The Truth is Out There

Aug20
2008

The first round of Arbitron Portable People Meters radio ratings are in for Los Angeles. The winner is KIIS-FM. Long thought of as dominate in the LA radio market, Hispanic stations have dropped out of the top five on the …
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Author: Jay Drummond
Category: Media
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