Tag Archives: online advertising

Retargeted Ads: You Can Run But You Can’t Hide

Aug31
2010

As far back as the 1980s, people complained that there were just too many ads. Researchers estimated that the average consumer could be exposed to about 8,000 ad messages per day. There was real concern that so much exposure could …
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Author: Michael Robertson
Category: Interactive, Marketing
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Here’s an Idea: Trusting Advertisers

Aug02
2010

HEILBrice CEO Hal Brice talks about some very interesting research on how important trust in online advertising can be. As Marshall McLuhan points out, sometimes “The medium is the message.” Also discussed are relevance of radio and television ads and …
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Author: Another Idea from HEILBrice
Category: Video
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Online Growth in a Downturn

Dec04
2008

eMarketer has released revised metrics for online advertising growth over the next 5 years. Although we’re in the middle of a global slowdown, and the growth in online advertising has slowed with the rest of the world, there still appears …
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Author: Nate Emerson
Category: Interactive, Marketing, Media
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