Tag Archives: Marketing

Here’s an Idea:
Trends for 2011

Feb10
2011

Trends for 2011

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Author: Another Idea from HEILBrice
Category: Here's an Idea!
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HEILBrice Agency Night at the Los Angeles Clippers and Denver Nuggets game.

Jan10
2011
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Author: admin
Category: Branding, Los Angeles Clippers, Marketing
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Is it time Geico
killed the gecko?

Dec14
2010

I can hear the boos already.  What?  Kill the Gecko?  We love the Gecko!  Sure the Gecko is cute and green and has that charming English accent.  Without a doubt, he has been an excellent branding device for Geico Insurance.   …
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Author: admin
Category: Branding
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Thomas J. Lipton – the Man and the Brand

Nov29
2010

If you’re a tea drinker, you probably associate the name “Lipton’s” with boxes of inexpensive tea bags and the slogan, “The Brisk Tea”.  But a hundred years ago, the name “Lipton’s” stood for a lot more.  “Lipton’s” was the biggest …
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Author: admin
Category: Branding
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Asking for Approval.

Nov17
2010

The Gap introduces a new logo.  A firestorm of criticism breaks out.  They kill it and go back to the old one.  Tropicana institutes a major packaging redesign.  The reviews are terrible.  Six months later the old packaging is back …
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Author: admin
Category: Branding
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Here’s an Idea: Making Email Compelling

Oct11
2010

HEILBrice CEO Hal Brice takes a minute to discuss valuable insider strategy for designing and executing successful email campaigns. From promotions and exclusive content, to scheduling and proper follow up, email marketing is a delicate process. As Hal explains, websites …
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Author: Another Idea from HEILBrice
Category: Video
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If You Can’t Engage Your Audience – You Won’t Win

Sep29
2009

After 20 years in this business, here’s what I know: There’s nothing more important than being able to communicate your ideas in front of a group. It might be across a conference table and it might be in a more …
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Author: Another Idea from HEILBrice
Category: Advertising, Marketing
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Here’s an Idea: Larry Light’s Six Rules for Brand Revitalization

Sep16
2009

Get the whole article on Ad Age: http://adage.com/abstract.php?article_id=137647

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Author: admin
Category: Here's an Idea!, Video
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Here’s an Idea: Spending, Newspapers, and CMOs

Sep09
2009
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Author: admin
Category: Here's an Idea!, Video
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The most important retail news I’ve seen all year!

Jul25
2009

An article in Ad Age this week talks about Wal-Mart going hard after vendors for more of their ad dollars. It could mean them getting and extra billion bucks from P&G alone. Why is that important? Right now, on a …
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Author: Another Idea from HEILBrice
Category: Retail
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