Tag Archives: Marketing

“Selling” is no longer cool. So what is the role of advertising?

Oct03
2011

Al Hampel, a well known, New York based creative director in the 1980s, laid out a set of rules for creating effective advertising.  Kind of a ten commandments of “do’s” and “don’ts” he expected his creative department to follow.  At …
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Author: Michael Robertson
Category: Advertising, Branding, Interactive, Marketing, Media, Point of Sale
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Here’s an Idea – Copywriting for PPC Ads

Aug31
2011

PPC Hero

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Author: Another Idea from HEILBrice
Category: Here's an Idea!
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GRAND OPENING!

Aug26
2011

This weekend, we’re celebrating the opening of the first inner city supermarket in Philadelphia in many years. A&P’s new SuperFresh store is really an asset to the community. (And that bus wrap we did is pretty awesome too!)

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Author: Another Idea from HEILBrice
Category: Advertising, Branding, Marketing
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Here’s an Idea
Infographics &
Social Media

Aug08
2011
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Author: Another Idea from HEILBrice
Category: Here's an Idea!
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Here’s an Idea – Mobile Retailing: QR Codes

Jul06
2011
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Author: Another Idea from HEILBrice
Category: Here's an Idea!
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Are award shows a waste of time and money?

Jun26
2011

There are many awards shows in the world of advertising. Oh, sorry, it’s not “advertising” anymore,it’s . . . well it’s just whatever. There’s the One Show, the Clios, the D&AD, the Andy Awards, The Addys. The list goes on …
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Author: Michael Robertson
Category: Marketing
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HEILBrice wins OC Addy for A&P Lower Price Project.

May09
2011

We are proud to announce that the Orange County Ad Federation recently awarded HEILBrice a Bronze Addy in the Mixed/Multiple Media category, for our A&P Lower Price Project campaign. It’s nice to receive awards – thank you, thank you. But …
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Author: Another Idea from HEILBrice
Category: Branding
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Food Emporium

May02
2011

The Food Emporium is a high quality supermarket chain operating primarily in Manhattan.  Over the years, it has built its reputation on catering to the sophisticated and demanding tastes of New York City shoppers.  To introduce the store’s new online …
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Author: Michael Robertson
Category: Branding
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The Fast Food
Chain Debate

Mar15
2011

Last week a report was published on money.cnn.com stating that Subway had surpassed McDonald’s to become the world’s largest restaurant chain in terms of units. At the time of this post, Subway listed on their website (subway.com) that they have …
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Author: Tawny Matlaf
Category: Branding
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HEILBrice puts their client’s pies to the test!

Feb14
2011

And the winner is…DOUBLE CREAM LEMON PIE!

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Author: Another Idea from HEILBrice
Category: Branding, Marie Callender's, Marketing
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