Tag Archives: Email Marketing

Here’s an Idea: Making Email Compelling

HEILBrice CEO Hal Brice takes a minute to discuss valuable insider strategy for designing and executing successful email campaigns. From promotions and exclusive content, to scheduling and proper follow up, email marketing is a delicate process. As Hal explains, websites …
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Author: Another Idea from HEILBrice
Category: Video
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Why Search Engine Optimization (SEO) Matters

In ever-increasing numbers, customers are looking to the web for discounts and deals, to research, and to network with peers before making purchasing decisions. In July 2009, on Google sites alone Americans conducted 76.7 billion online searches, up 41% over …
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Author: Ethan Ede
Category: Interactive, Marketing
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Email Offers Are a Mom’s Best Friend

It’s no secret that mothers of small children represent a huge and powerful market ($4 billion in annual household spending to be exact). As retailers we’ve relied on this demographic, and should evolve along with it. A recent study by …
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Author: Another Idea from HEILBrice
Category: Retail
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What if no one saw your ad?

Just for a minute, imagine that your ad didn’t get out this week. There’s good news and bad news there, right?  Lots less markdown, but what would the sales impact be?  5 or 10%?  30%?  More?  The great unknown is …
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Author: Another Idea from HEILBrice
Category: Interactive, Marketing
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Don’t be afraid of e-mail!

There’s a study out today from Merkle that is fascinating. It says that right after e-mails from family and friends, people spend the most time on opt-in e-mails from companies (permission e-mail)! Shocker. It really supports what we always say …
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Author: Another Idea from HEILBrice
Category: Interactive, Marketing
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Online Growth in a Downturn

eMarketer has released revised metrics for online advertising growth over the next 5 years. Although we’re in the middle of a global slowdown, and the growth in online advertising has slowed with the rest of the world, there still appears …
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Author: Nate Emerson
Category: Interactive, Marketing, Media
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