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Tag Archives: Email Marketing
Here’s an Idea: Making Email Compelling
HEILBrice CEO Hal Brice takes a minute to discuss valuable insider strategy for designing and executing successful email campaigns. From promotions and exclusive content, to scheduling and proper follow up, email marketing is a delicate process. As Hal explains, websites …
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Author: Another Idea from HEILBrice
Category: Video
Tagged: Email Marketing, hal brice, heilbrice, Marketing, Media, Retail
Author: Another Idea from HEILBrice
Category: Video
Tagged: Email Marketing, hal brice, heilbrice, Marketing, Media, Retail
Why Search Engine Optimization (SEO) Matters
In ever-increasing numbers, customers are looking to the web for discounts and deals, to research, and to network with peers before making purchasing decisions. In July 2009, on Google sites alone Americans conducted 76.7 billion online searches, up 41% over …
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Author: Ethan Ede
Category: Interactive, Marketing
Tagged: business strategy, comscore, digital, Email Marketing, google, marketing budget, organic search, Search Engine Optimization, searchengineland, seo, seomoz
Author: Ethan Ede
Category: Interactive, Marketing
Tagged: business strategy, comscore, digital, Email Marketing, google, marketing budget, organic search, Search Engine Optimization, searchengineland, seo, seomoz
Email Offers Are a Mom’s Best Friend
It’s no secret that mothers of small children represent a huge and powerful market ($4 billion in annual household spending to be exact). As retailers we’ve relied on this demographic, and should evolve along with it. A recent study by …
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Author: Another Idea from HEILBrice
Category: Retail
Tagged: coupons, Email Marketing, facebook, moms
Author: Another Idea from HEILBrice
Category: Retail
Tagged: coupons, Email Marketing, facebook, moms
What if no one saw your ad?
Just for a minute, imagine that your ad didn’t get out this week. There’s good news and bad news there, right? Lots less markdown, but what would the sales impact be? 5 or 10%? 30%? More? The great unknown is …
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Author: Another Idea from HEILBrice
Category: Interactive, Marketing
Tagged: Email Marketing, online marketing
Author: Another Idea from HEILBrice
Category: Interactive, Marketing
Tagged: Email Marketing, online marketing
Don’t be afraid of e-mail!
There’s a study out today from Merkle that is fascinating. It says that right after e-mails from family and friends, people spend the most time on opt-in e-mails from companies (permission e-mail)! Shocker. It really supports what we always say …
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Comments: (4)
Author: Another Idea from HEILBrice
Category: Interactive, Marketing
Tagged: customer specific marketing, e-mail blast, Email Marketing, opt out, opt-in, permission marketing, relationship marketing
Author: Another Idea from HEILBrice
Category: Interactive, Marketing
Tagged: customer specific marketing, e-mail blast, Email Marketing, opt out, opt-in, permission marketing, relationship marketing
Online Growth in a Downturn
eMarketer has released revised metrics for online advertising growth over the next 5 years. Although we’re in the middle of a global slowdown, and the growth in online advertising has slowed with the rest of the world, there still appears …
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Author: Nate Emerson
Category: Interactive, Marketing, Media
Tagged: classifieds, display advertising, Email Marketing, lead generation, online advertising, rich media, search engine marketing, sponsorships
Author: Nate Emerson
Category: Interactive, Marketing, Media
Tagged: classifieds, display advertising, Email Marketing, lead generation, online advertising, rich media, search engine marketing, sponsorships