Tag Archives: commercial

Is it time Geico
killed the gecko?

Dec14
2010

I can hear the boos already.  What?  Kill the Gecko?  We love the Gecko!  Sure the Gecko is cute and green and has that charming English accent.  Without a doubt, he has been an excellent branding device for Geico Insurance.   …
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Author: admin
Category: Branding
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Los Angeles Clippers – Holiday Rise

Dec02
2010

Hey Clipper Nation, can you feel the energy? With their 90-85 win against the San Antonio Spurs yesterday, the energy in the Staples Center was at an all time high. For the HEILBrice team, there has never been a better …
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Author: Scott Burris
Category: Los Angeles Clippers, Video
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Thomas J. Lipton – the Man and the Brand

Nov29
2010

If you’re a tea drinker, you probably associate the name “Lipton’s” with boxes of inexpensive tea bags and the slogan, “The Brisk Tea”.  But a hundred years ago, the name “Lipton’s” stood for a lot more.  “Lipton’s” was the biggest …
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Author: admin
Category: Branding
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The many faces of
Eric Gordon

Nov19
2010

We can all admit that Eric Gordon is a very handsome gentleman. He’s also an extremely gifted and talented athlete. There is no arguing that… He’s also got a pretty killer day job playing professional basketball for the Los Angeles …
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Author: Scott Burris
Category: Branding, Los Angeles Clippers, Marketing
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Asking for Approval.

Nov17
2010

The Gap introduces a new logo.  A firestorm of criticism breaks out.  They kill it and go back to the old one.  Tropicana institutes a major packaging redesign.  The reviews are terrible.  Six months later the old packaging is back …
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Author: admin
Category: Branding
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Facebook and the Shark

Nov05
2010

Facebook has recently eclipsed 500 million users globally. It has its own movie and now baby boomers and elders are flocking to the site in large numbers.  It has been an amazingly fast rise and there seems to be no …
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Author: admin
Category: Social Media
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Is traditional media the real winner in the 2010 elections?

Nov01
2010

At $3 billion and counting, the 2010 elections have set a record for spending by political candidates.  That this happened while millions of Americans are out of work, and the country is still suffering from the financial crisis and the …
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Author: admin
Category: Media
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Is The New Jeep Grand Cherokee Campaign a Hit or a Miss?

Jun16
2010

To launch the 2011 Grand Cherokee, Jeep (Chrysler) decided to do something a bit radical.  They eschewed typical Detroit clichés and went with a message built on patriotism – sort of.  This isn’t the “Buy American” theme the car companies …
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Author: admin
Category: Branding, Video
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New Los Angeles Clippers TV Spot

Apr15
2010

The LA Clippers had an opportunity to run a commercial during the NBA Playoffs on ABC, so we rallied together under a tight deadline and made it happen. We’re very pleased with how it came out: If you’re in the …
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Author: Andrew McNeil
Category: Branding, Los Angeles Clippers, Marketing, Video
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New Los Angeles Clippers TV Spot

Nov13
2009

Here is our latest Clippers commercial! The idea behind this spot revolves around the game experience. There are few experiences like going to an NBA game in downtown Los Angeles. The excitement that surrounds the Clippers, the Staples Center, and …
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Author: Andrew McNeil
Category: Advertising, Branding, Los Angeles Clippers, Marketing, Video
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