Tag Archives: 2011

Is The New Jeep Grand Cherokee Campaign a Hit or a Miss?

Jun16
2010

To launch the 2011 Grand Cherokee, Jeep (Chrysler) decided to do something a bit radical.  They eschewed typical Detroit clichés and went with a message built on patriotism – sort of.  This isn’t the “Buy American” theme the car companies …
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Author: Michael Robertson
Category: Branding, Video
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