Mobile retail apps continue to provide a much deeper level of engagement for consumers
Shared by admin Friday, December 23, 2011

Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions on iOS, BlackBerry and Android, according to the chain. One in four Starbucks card transactions is now executed via a Starbucks card and a portion of those are done through mobile. The mobile-payments initiative has built momentum recently: In the nine weeks after it was released, there were…   Read more

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