Instagrammers: The New Brand Influencers?
Shared by admin Monday, June 4, 2012

A number of marketers, including some blue-chip brands like GE, have their own Instagram streams, with sizable followings. But absent a traditional advertising model on the platform, borrowing a popular Instagrammer’s audience is another easy way to reach some of the startup’s tens of millions of viewers. And given the time-and-location-specific nature of tool’s snapshot content, it’s a particularly good strategy for brands looking to amplify their sponsorship of events or provide photoraphers’ audiences a window into behind-the-scenes locations they wouldn’t otherwise be able to see… Read more

Full article from adweek.com