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Category Archives: Here’s an Idea!
Here’s an Idea! – “L.A. Clippers & QR Codes”
In this “Here’s an Idea!,” Hal Brice discusses QR codes, and highlights a compelling use of them in a piece that we just completed for our client the Los Angeles Clippers. Here’s an Idea!
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Author: Hal Brice
Category: Advertising, Here's an Idea!, Interactive, Los Angeles Clippers, Marketing, Uncategorized, Video
Author: Hal Brice
Category: Advertising, Here's an Idea!, Interactive, Los Angeles Clippers, Marketing, Uncategorized, Video
How can corporate responsibility in today’s environment produce brand loyalty?
From the HEILBrice Vault…. Hal Brice discusses the ever growing importance of Corporate Responsibility. Not only is it right to be Socially Responsible; but in our current economic and consumer marketplace, Social Responsibility on behalf of brands can be one …
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Here’s an Idea! – “Girl Power”
Take a quick minute to watch Hal impart some unique findings from a new study on the multicultural insights of women. He discusses the evolution of the modern female and their growing importance to marketers. Here’s an Idea!
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Author: Hal Brice
Category: Here's an Idea!, Marketing, Uncategorized, Video
Author: Hal Brice
Category: Here's an Idea!, Marketing, Uncategorized, Video
“Here’s an Idea” – Has DIET Become a 4 Letter Word?
In this Here’s an Idea, Hal Brice shares some new insights on a familiar topic as he explores the latest trends in diet food products, packaging, and marketing. “Diet” is out and “Functional Foods” are in! Here’s an Idea!
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Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video
Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video
Does YOUR brand need to be revitalized?
From the HEILBrice Vault, Hal Brice discusses Larry Light’s article on Six Rules for Brand Revitalization: 1. Refocus the organization. 2. Restore brand relevance. 3. Reinvent the brand experience. 4. Reinforce a results culture. 5. Rebuild brand trust. 6. Realize …
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Here’s an Idea! – Hal Brice discusses virtual stores… in subway stations
Hal Brice discusses Tesco’s mobile retailing strategy in Korea… By using QR codes on digital display boards in subway stations, consumers can shop while they wait for the train. Their order is then ready at their home by the time …
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Here’s an Idea! – Orabrush & Social Media Advertising
How do you get your product into 3,500 Walmarts? Spend $28. No kidding. Here’s an Idea! Complete Case Study
Can retailers compete with Amazon.com?
In 2010, sales were up 40% at Amazon.com. How did they do it? Hal Brice dissects the online retailer’s serious price advantage and what retailers can do to fight back. Here’s an Idea!
Meet John Parenti
JP (John Parenti) began collaborating with HEILBrice in 1995 by recording and producing radio commercials for a large roster of their clients. Soon after, he moved his full recording studio into the offices of HEILBrice to facilitate a seamless relationship, …
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