ComScore released their search engine market share figures for U.S. share, ending July 31st. These numbers seem to consistently point in the same direction, in that of Google. Not that this is unexpected by any means since we’ve been living the same story for a very long time now. If you believe these trends will continue, and combine them with the fact that Google is the best at monetizing their market share, you have a very profitable recipe for Google and an increasing challenge for their competitors.As marketers, we must learn to benefit from these numbers and utilize them in an iterative sense. Even as there are challenges in the online ad space, Google is well-positioned to outperform its rivals in the coming years.