With the Clippers making their third straight run at the NBA Playoffs this year, we’re excited about this season’s theme, #ItsTime. “We know what this team is capable of, so we expect big things from this playoff run,” said HB Co-CEO Hal Brice. “We’ve watched how Angelenos have embraced the IT’S TIME theme and we’re proud to celebrate this season’s success.”
The 2012-2013 REPRESENT campaign was equally embraced at the Sports Media Marketing Awards in New York City. REPRESENT took the Silver in the NBA: Best Integrated Team Marketing and Branding Campaign category. The campaign included TV and radio spots, arena signage, t-shirts and game-day promotional items, pole wraps, tunnel messaging social media integration and more.
Here’s a look at the :30 spot that was part of our award-winning REPRESENT campaign:
Stay tuned for more 2014 Clippers IT’S TIME playoff campaign news!