Category Archives: Video

Clippers get Massive in L.A.

The Clippers are taking over Los Angeles and with some fast action from HEILBrice they’ve taken over Hotel Figueroa. Watch an imposing 125 ft. Griffin, Paul, and Jordan reign over downtown L.A. in another demonstration that the Clippers have arrived.

Comments: post a comment
Author: admin
Category: Advertising, Los Angeles Clippers, Uncategorized, Video

Large retailer experiments with unexpected offerings to lure shoppers

Sushi? Manicure? A $2,000 bottle of cognac? Walgreens? Yes, Walgreens. Seeking to shake free from the sterile, big-box mold of being a national drugstore chain, Deerfield-based Walgreen Co. hopes to turn heads and lure shoppers with a variety of unexpected …
Continue »

Comments: post a comment
Author: admin
Category: Branding, Marketing, Retail, Shopper Marketing, Uncategorized, Video

Does YOUR brand need to be revitalized?

From the HEILBrice Vault, Hal Brice discusses Larry Light’s article on Six Rules for Brand Revitalization: 1. Refocus the organization. 2. Restore brand relevance. 3. Reinvent the brand experience. 4. Reinforce a results culture. 5. Rebuild brand trust. 6. Realize …
Continue »

Comments: post a comment
Author: admin
Category: Here's an Idea!, Uncategorized, Video

Can retailers compete with Amazon.com?

In 2010, sales were up 40% at Amazon.com. How did they do it? Hal Brice dissects the online retailer’s serious price advantage and what retailers can do to fight back. Here’s an Idea!

Comments: post a comment
Author: admin
Category: Marketing, Retail, Uncategorized, Video

How can Corporate Responsibility in today’s environment produce brand loyalty?

Comments: post a comment
Author: Hal Brice
Category: Here's an Idea!, Uncategorized, Video

Check out our new TV spot to kick-off the 2011/12 Clippers Season

Be sure to visit HEILBrice on Facebook & Twitter!

Comments: post a comment
Author: admin
Category: Los Angeles Clippers, Uncategorized, Video

Attach a QR code to your gift & send a personalized message!

As part of a multi-layered holiday campaign which includes online, mobile and social elements, department store chain JC Penney has innovated on the traditional holiday gift tag by making it possible for customers to attach personal voice recorded messages to …
Continue »

Comments: post a comment
Author: admin
Category: Branding, Interactive, Retail, Uncategorized, Video

Los Angeles Clippers – Holiday Rise

Hey Clipper Nation, can you feel the energy? With their 90-85 win against the San Antonio Spurs yesterday, the energy in the Staples Center was at an all time high. For the HEILBrice team, there has never been a better …
Continue »

Comments: post a comment
Author: Scott Burris
Category: Los Angeles Clippers, Video
Tagged: , ,

Rise with Clipper Nation!

Check out our most recent commercial for the Los Angeles Clippers.

Comments: post a comment
Author: Another Idea from HEILBrice
Category: Advertising, Los Angeles Clippers, Video

Here’s an Idea: Internet Exceeds Newspapers in Total Ad Revenue

HEILBrice CEO Hal Brice takes a minute to discuss how the internet is posed to exceed newspapers in total ad revenue.

Comments: post a comment
Author: Andrew McNeil
Category: Here's an Idea!, Media, Video