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Category Archives: Video
#Target gives small shops mass appeal w/ “The Shops at Target”
Here’s an interesting retail concept: Target wrote the book when it comes to affordable design. Now, they’re unveiling the latest evolution in their approach to innovative design partnerships. The Shops at Target arrives May 6, 2012.
The BIG GAME is almost here!! Bring on the ads
With the Superbowl right around the corner, be sure to check out sites like Hulu’s AdZone, where you can watch previous ads and rank your favorites! They also have a few of this weekend’s upcoming spots already on there, and …
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Blake Griffin’s Dunk of the Year Over Perkins!
If you missed Blake Griffin’s mind-blowing dunk over Kendrick Perkins in Monday night’s game, you may want to vow never to miss another game. The Clippers entertainment value is off the charts. Every game is a chance to witness history …
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“Here’s an Idea” – Has DIET Become a 4 Letter Word?
In this Here’s an Idea, Hal Brice shares some new insights on a familiar topic as he explores the latest trends in diet food products, packaging, and marketing. “Diet” is out and “Functional Foods” are in! Here’s an Idea!
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Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video
Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video
Clippers get Massive in L.A.
The Clippers are taking over Los Angeles and with some fast action from HEILBrice they’ve taken over Hotel Figueroa. Watch an imposing 125 ft. Griffin, Paul, and Jordan reign over downtown L.A. in another demonstration that the Clippers have arrived.
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Author: admin
Category: Advertising, Los Angeles Clippers, Uncategorized, Video
Author: admin
Category: Advertising, Los Angeles Clippers, Uncategorized, Video
Large retailer experiments with unexpected offerings to lure shoppers
Sushi? Manicure? A $2,000 bottle of cognac? Walgreens? Yes, Walgreens. Seeking to shake free from the sterile, big-box mold of being a national drugstore chain, Deerfield-based Walgreen Co. hopes to turn heads and lure shoppers with a variety of unexpected …
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Author: admin
Category: Branding, Marketing, Retail, Shopper Marketing, Uncategorized, Video
Author: admin
Category: Branding, Marketing, Retail, Shopper Marketing, Uncategorized, Video
Does YOUR brand need to be revitalized?
From the HEILBrice Vault, Hal Brice discusses Larry Light’s article on Six Rules for Brand Revitalization: 1. Refocus the organization. 2. Restore brand relevance. 3. Reinvent the brand experience. 4. Reinforce a results culture. 5. Rebuild brand trust. 6. Realize …
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Can retailers compete with Amazon.com?
In 2010, sales were up 40% at Amazon.com. How did they do it? Hal Brice dissects the online retailer’s serious price advantage and what retailers can do to fight back. Here’s an Idea!
Check out our new TV spot to kick-off the 2011/12 Clippers Season
Be sure to visit HEILBrice on Facebook & Twitter!