Category Archives: Uncategorized

[INFOGRAPHIC] 9 out of 10 mobile commerce dollars spent on the iPad

Apr20
2012

That’s right — shoppers on their iPads account for 89 percent of all dollars spent through mobile shopping sessions. A new study breaks down how often iPad users shop, how much they spend, what items they buy, and when they …
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Author: admin
Category: Interactive, Retail, Uncategorized

Here’s an Idea! – “L.A. Clippers & QR Codes”

Apr18
2012

In this “Here’s an Idea!,” Hal Brice discusses QR codes, and highlights a compelling use of them in a piece that we just completed for our client the Los Angeles Clippers. Here’s an Idea!

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Author: Hal Brice
Category: Advertising, Here's an Idea!, Interactive, Los Angeles Clippers, Marketing, Uncategorized, Video

Have you considered utilizing Social TV for your brand?

Apr16
2012

Symbols and messages associated with social media are proliferating on TV, and they’re getting through to TV viewers, according to a new survey of 1,000 U.S. adult TV viewers by Accenture, which revealed high levels of recall for social media …
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Author: admin
Category: Advertising, Interactive, Media, Social Media, Uncategorized

Scan-Now-Ship-Later Goes Mainstream!

Apr11
2012

Technology  is certainly making our lives a whole lot easier, and one of the best things to have happened should be online shopping. Although it has been around for a while, it has started to become a lot more convenient …
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Category: Interactive, Point of Sale, Retail, Shopper Marketing, Uncategorized

[INFOGRAPHIC] Why TABLET users are a RETAILER’s dream

Apr09
2012

Since tablets have burst into the ecommerce space in the last few years, they’ve drastically altered the online shopping experience. That’s a good thing for retailers. Tablet users prefer to use tablets at home, an environment where they’re more likely …
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Category: Interactive, Media, Retail, Shopper Marketing, Uncategorized

What is the psychology of the socially-responsible consumer?

Apr02
2012

Nielsen released research that sampled 28,000 respondents from 56 countries to look at bettering the effectiveness of cause marketing. They were asked questions probing whether they prefer to pay for products/services from companies that implement programs that give back to society, how …
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Author: admin
Category: Retail, Social Media, Uncategorized

HEILBrice Campaign for A&P Named One of the Top 10 Store Brand Promotions of 2011

Apr01
2012

The most recent edition of Supermarket News’ “Store Brands 2012 State of the Industry Report” named the 2011 Woodson & James initiative created by HEILBrice Marketing Communications for client A&P one of the Top Ten Store Brand Promotions of the …
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Author: admin
Category: Branding, Retail, Uncategorized

Valuable tips to make your brand’s social media efforts come across as authentic!

Mar29
2012

If you want your brand’s social media efforts to come across as authentic, you need to know what you stand for and what’s meaningful to you. In other words, authentic social communication requires you to be honest about what your …
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Author: admin
Category: Branding, Social Media, Uncategorized

It’s was a win win win situation.

Mar22
2012

HEILBrice had a great night at the 2012 ADDY® Awards on Tuesday evening. The event was held at the Yost Theater in Santa Ana and was sold out with Orange County’s most creative minds. The HB team walked away winning …
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Author: admin
Category: Advertising, Marketing, Retail, Social Media, The Great Atlantic & Pacific Tea Company, Uncategorized

Scott’s a 10.

Mar21
2012

Sure he’s handsome as all get-out, but Scott Burris, our Sr. Art Director is celebrating a whopping 10 creative, productive years at HEILBrice. Congratulations, Scott.  Your talents and your ability to grow a mustache overnight are greatly appreciated. Be sure …
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Author: admin
Category: Uncategorized