Advertising and Marketing Ideas That Build Business | HEILBrice » Uncategorized

12 Social Shopper Marketing Trends for 2012

admin — Wed, 08 Feb 2012 23:55:24 +0000

In 2011, we saw social media consumption begin to surpass most other forms of traditional media. Businesses and brands have some social presence in the form of at least a Facebook page. Many began to actively build and engage customers via their social presence and integrate across functional areas from marketing to customer service. An apt description for the year might be social 1.5 as new services emerged that began to blend social, mobile, and location into interesting offerings. This trend will continue in 2012 as people find meaningful ways to connect and share. Here are the big trends… Read more

Full article can be found here.

#Target gives small shops mass appeal w/ “The Shops at Target”

admin — Mon, 06 Feb 2012 20:23:49 +0000

Here’s an interesting retail concept: Target wrote the book when it comes to affordable design. Now, they’re unveiling the latest evolution in their approach to innovative design partnerships. The Shops at Target arrives May 6, 2012.

The BIG GAME is almost here!! Bring on the ads

admin — Fri, 03 Feb 2012 19:41:11 +0000

With the Superbowl right around the corner, be sure to check out sites like Hulu’s AdZone, where you can watch previous ads and rank your favorites! They also have a few of this weekend’s upcoming spots already on there, and will be continuing to add more throughout the weekend! AdZone

Blake Griffin’s Dunk of the Year Over Perkins!

admin — Tue, 31 Jan 2012 20:09:20 +0000

If you missed Blake Griffin’s mind-blowing dunk over Kendrick Perkins in Monday night’s game, you may want to vow never to miss another game. The Clippers entertainment value is off the charts. Every game is a chance to witness history making dunks, steals, lobs, exciting big shots and a team that is so enthusiastic, they’re regularly leaping, hugging, fist pumping, jumping off the bench and thrilling the fans. You may want to grab a ticket to see them in action while you still can. Seeing this stuff on YouTube is good, but seeing it live is epic.

Join the Rise!

Social Media can be a brand’s most powerful tool or its biggest enemy!

admin — Tue, 31 Jan 2012 01:20:15 +0000

Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage – from receipts at checkout to advertisements in newspapers; brands are trying their best to connect with consumers on social networks. In the pursuit of trying to get things done, some “top” brands have made mistakes. Here are some things to avoid… Read more

Full article from Mashable.com

“Here’s an Idea” – Has DIET Become a 4 Letter Word?

admin — Thu, 26 Jan 2012 22:38:48 +0000

In this Here’s an Idea, Hal Brice shares some new insights on a familiar topic as he explores the latest trends in diet food products, packaging, and marketing. “Diet” is out and “Functional Foods” are in!

Here’s an Idea!

Curated Commerce: How Retail Brands Can Cash in on the Latest Craze

admin — Tue, 24 Jan 2012 23:10:23 +0000

With a little practice, shopping curated collections can be a lot like shopping in a real-life boutique — a boutique where the goods are selected and stocked to meet the needs of its best customer: you. And because these collections are created by real people (in many cases, friends from within the shopper’s own personal social network), the resulting shopping experience is authentic, powerful and hugely influential on purchase behavior… Read more

Full article from Mashable.com

Clippers get Massive in L.A.

admin — Tue, 24 Jan 2012 01:14:42 +0000

The Clippers are taking over Los Angeles and with some fast action from HEILBrice they’ve taken over Hotel Figueroa. Watch an imposing 125 ft. Griffin, Paul, and Jordan reign over downtown L.A. in another demonstration that the Clippers have arrived.

Online ad spending to pass print for the first time!

admin — Thu, 19 Jan 2012 19:44:38 +0000

US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. Print advertising spending is expected to fall to $33.8 billion in 2012 from $36 billion in 2011… Read more

Full article from eMarketer.com

“4 Tips to Keep Your Website Ahead of the Curve in 2012″

admin — Mon, 16 Jan 2012 19:35:59 +0000

2012 is heralding a new wave of innovative web technologies and design, and a page that stays in step with these trends is bound to pique interest and lower your bounce rate. Even more, a well done and on-trend website remains effective well after the year is over, reeling users in with thoughtful design and building a design-conscious and taste-making reputation. Keep these tips in mind when you clean up your company’s website, and stay ahead of the curve for the new year. Read more

Full article from Mashable.com