Category Archives: Social Media

The impact on Social Networks on commerce

[INFOGRAPHIC] How To Influence Purchasing Decisions On The Web

Dec19
2011

(Click on the image for a larger view) Full article from Mashable.com

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Category: Advertising, Marketing, Retail, Shopper Marketing, Social Media, Uncategorized

Courting users and brands, Twitter gets a facelift

Dec09
2011

SAN FRANCISCO — Twitter launched a site-wide redesign on Thursday, completely reworking the user interface in an effort to be better understood to a wider audience. The redesign, which is currently being rolled out to users over the next few …
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Author: admin
Category: Social Media, Uncategorized

Watch out Amazon… Walmart launches #Shopycat just in time for the holidays!

Dec07
2011

The app, which suggests gifts for friends based on their Facebook use, was built with technology Walmart acquired from social media startup Kosmix (now @WalmartLabs) earlier this year. And here’s the interesting part: the new app won’t just point you …
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Category: Retail, Shopper Marketing, Social Media, Uncategorized

From customers to friends, here’s how people literally look at your Social Media profiles…

Dec05
2011

When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social …
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Author: admin
Category: Interactive, Marketing, Retail, Social Media, Uncategorized

Marketing strategies adjust as BABY BOOMERS become more accustomed to eCommerce & Social Media

Nov21
2011

There’s a myth that above a certain age, people are watching TV rather than going online, but the facts tell a different story. According to an eMarketer study released in March, younger Boomers (ages 47 to 55) spent 39.3 hours …
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Category: Advertising, Interactive, Marketing, Media, Social Media

LEARN A LESSON from ChapStick & keep a close eye on your social media strategy!

Nov09
2011

Here’s the play-by-play. ChapStick posts weird image on Facebook of a woman, backside in the air, looking for her ChapStick behind a couch. Blogger is disgusted, blogs about it. Blogger tries to reply on Facebook too. ChapStick deletes her comments. …
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Author: admin
Category: Advertising, Branding, Social Media, Uncategorized

Need to create a “daily deal” promotion? Here’s a simple way to start…

Oct20
2011

Daily deals have been a social media phenomenon over the last couple of years. Though there’s been a mad rush for companies entering the category and a growing sentiment that daily deals have jumped the shark, that doesn’t mean there …
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Author: admin
Category: Advertising, Interactive, Marketing, Social Media, Uncategorized

A Big Day in LA

Sep23
2011

Tawny Matlaf, Darius Banks and Tim Ruiz had a sports-filled LA afternoon on Tuesday! Starting with a fascinating discussion on Social Media in Sports, the panel was organized by LA INC. and featured speakers from the Clippers, Kings, Galaxy and …
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Category: HB <3's LA, Los Angeles Convention and Visitors Bureau, Social Media, Uncategorized

We Love LA

Sep22
2011

HEILBrice loves Los Angeles! It’s the city that inspires, energizes, challenges and delights us. Every member of the team has his or her favorite LA experience. Check out the photo gallery on our HB <3′s LA website to get the …
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Author: admin
Category: Branding, HB <3's LA, Los Angeles Clippers, Los Angeles Convention and Visitors Bureau, Marketing, Social Media

Friends or followers…Which #SocialMedia platform is BEST for building brand loyalty?

Sep21
2011

Since nearly half of American adults regularly use Social Network Sites (SNS), giant corporations and small businesses alike should be tweeting and Facebook sharing their latest. Plus, the newest SNS joiners are close in age to the consumer group (36-49) …
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Author: Another Idea from HEILBrice
Category: Interactive, Social Media