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12 Social Shopper Marketing Trends for 2012

admin — Wed, 08 Feb 2012 23:55:24 +0000

In 2011, we saw social media consumption begin to surpass most other forms of traditional media. Businesses and brands have some social presence in the form of at least a Facebook page. Many began to actively build and engage customers via their social presence and integrate across functional areas from marketing to customer service. An apt description for the year might be social 1.5 as new services emerged that began to blend social, mobile, and location into interesting offerings. This trend will continue in 2012 as people find meaningful ways to connect and share. Here are the big trends… Read more

Full article can be found here.

Social Media can be a brand’s most powerful tool or its biggest enemy!

admin — Tue, 31 Jan 2012 01:20:15 +0000

Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage – from receipts at checkout to advertisements in newspapers; brands are trying their best to connect with consumers on social networks. In the pursuit of trying to get things done, some “top” brands have made mistakes. Here are some things to avoid… Read more

Full article from Mashable.com

Curated Commerce: How Retail Brands Can Cash in on the Latest Craze

admin — Tue, 24 Jan 2012 23:10:23 +0000

With a little practice, shopping curated collections can be a lot like shopping in a real-life boutique — a boutique where the goods are selected and stocked to meet the needs of its best customer: you. And because these collections are created by real people (in many cases, friends from within the shopper’s own personal social network), the resulting shopping experience is authentic, powerful and hugely influential on purchase behavior… Read more

Full article from Mashable.com

Online ad spending to pass print for the first time!

admin — Thu, 19 Jan 2012 19:44:38 +0000

US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. Print advertising spending is expected to fall to $33.8 billion in 2012 from $36 billion in 2011… Read more

Full article from eMarketer.com

“4 Tips to Keep Your Website Ahead of the Curve in 2012″

admin — Mon, 16 Jan 2012 19:35:59 +0000

2012 is heralding a new wave of innovative web technologies and design, and a page that stays in step with these trends is bound to pique interest and lower your bounce rate. Even more, a well done and on-trend website remains effective well after the year is over, reeling users in with thoughtful design and building a design-conscious and taste-making reputation. Keep these tips in mind when you clean up your company’s website, and stay ahead of the curve for the new year. Read more

Full article from Mashable.com

Fans are 291% more likely to engage with brands than non-fans!

admin — Fri, 13 Jan 2012 21:41:24 +0000

The total conversion rate for fans, obtained by dividing the total users who performed an action by the total who clicked on an ad, is 19%, compared to 7% for non-fans. “This research makes the value of a fan obvious, with quality fans converting at more than 500% in some instances…” Read more

Full article from AdAge.com

Marketers should take YouTube as seriously as they do Google

admin — Fri, 23 Dec 2011 18:40:01 +0000

By many counts, YouTube is the second-largest search engine (behind Google and ahead of Yahoo). In June 2011, ComScore reported that Americans had more than 5.6 billion YouTube viewing sessions per month, with the average visitor frequenting the site 23 times a month at an average of 26 minutes per visit. Reports show that YouTube passed 20 billion video views during October 2011 alone… Read more

Full article from Mashable.com

2012: Ten Digital Trends Set to Go Mass-Market

admin — Wed, 21 Dec 2011 19:11:19 +0000

From your inner circle, to personalized news, to seamless transactions, here’s a take on the top ten digital trends predicted to go mass-market in the coming year. Which do you agree with? Read more

Full article from AdAge.com

[INFOGRAPHIC] How To Influence Purchasing Decisions On The Web

admin — Mon, 19 Dec 2011 17:24:32 +0000

(Click on the image for a larger view)

Full article from Mashable.com

Courting users and brands, Twitter gets a facelift

admin — Sat, 10 Dec 2011 00:37:47 +0000

SAN FRANCISCO — Twitter launched a site-wide redesign on Thursday, completely reworking the user interface in an effort to be better understood to a wider audience. The redesign, which is currently being rolled out to users over the next few weeks on mobile devices and the web, consolidates a number of Twitter’s existing features into four separate categories… Read more

Full article from Wired.com