Category Archives: Social Media

The impact on Social Networks on commerce

Social Media can be a brand’s most powerful tool or its biggest enemy!

Jan30
2012

Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage – from receipts at checkout to advertisements in newspapers; brands are trying their best to connect with consumers on social …
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Category: Branding, Social Media, Uncategorized

Curated Commerce: How Retail Brands Can Cash in on the Latest Craze

Jan24
2012

With a little practice, shopping curated collections can be a lot like shopping in a real-life boutique — a boutique where the goods are selected and stocked to meet the needs of its best customer: you. And because these collections …
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Category: Interactive, Retail, Social Media, Uncategorized

Online ad spending to pass print for the first time!

Jan19
2012

US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. …
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Category: Advertising, Interactive, Marketing, Media, Social Media, Uncategorized

“4 Tips to Keep Your Website Ahead of the Curve in 2012″

Jan16
2012

2012 is heralding a new wave of innovative web technologies and design, and a page that stays in step with these trends is bound to pique interest and lower your bounce rate. Even more, a well done and on-trend website …
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Category: Branding, Interactive, Social Media, Uncategorized

Fans are 291% more likely to engage with brands than non-fans!

Jan13
2012

The total conversion rate for fans, obtained by dividing the total users who performed an action by the total who clicked on an ad, is 19%, compared to 7% for non-fans. “This research makes the value of a fan obvious, …
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Category: Marketing, Social Media, Uncategorized

Marketers should take YouTube as seriously as they do Google

Dec23
2011

By many counts, YouTube is the second-largest search engine (behind Google and ahead of Yahoo). In June 2011, ComScore reported that Americans had more than 5.6 billion YouTube viewing sessions per month, with the average visitor frequenting the site 23 …
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Category: Advertising, Interactive, Marketing, Social Media, Uncategorized

2012: Ten Digital Trends Set to Go Mass-Market

Dec21
2011

From your inner circle, to personalized news, to seamless transactions, here’s a take on the top ten digital trends predicted to go mass-market in the coming year. Which do you agree with? Read more Full article from AdAge.com

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Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized

[INFOGRAPHIC] How To Influence Purchasing Decisions On The Web

Dec19
2011

(Click on the image for a larger view) Full article from Mashable.com

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Category: Advertising, Marketing, Retail, Shopper Marketing, Social Media, Uncategorized

Courting users and brands, Twitter gets a facelift

Dec09
2011

SAN FRANCISCO — Twitter launched a site-wide redesign on Thursday, completely reworking the user interface in an effort to be better understood to a wider audience. The redesign, which is currently being rolled out to users over the next few …
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Category: Social Media, Uncategorized

Watch out Amazon… Walmart launches #Shopycat just in time for the holidays!

Dec07
2011

The app, which suggests gifts for friends based on their Facebook use, was built with technology Walmart acquired from social media startup Kosmix (now @WalmartLabs) earlier this year. And here’s the interesting part: the new app won’t just point you …
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Category: Retail, Shopper Marketing, Social Media, Uncategorized