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Category Archives: Retail
Can retailers compete with Amazon.com?
In 2010, sales were up 40% at Amazon.com. How did they do it? Hal Brice dissects the online retailer’s serious price advantage and what retailers can do to fight back. Here’s an Idea!
Mobile retail apps continue to provide a much deeper level of engagement for consumers
Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions on iOS, BlackBerry and Android, according to the chain. One in four Starbucks card transactions is now executed via a …
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2012: Ten Digital Trends Set to Go Mass-Market
From your inner circle, to personalized news, to seamless transactions, here’s a take on the top ten digital trends predicted to go mass-market in the coming year. Which do you agree with? Read more Full article from AdAge.com
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Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized
Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized
[INFOGRAPHIC] How To Influence Purchasing Decisions On The Web
(Click on the image for a larger view) Full article from Mashable.com
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Category: Advertising, Marketing, Retail, Shopper Marketing, Social Media, Uncategorized
Author: admin
Category: Advertising, Marketing, Retail, Shopper Marketing, Social Media, Uncategorized
Watch out Amazon… Walmart launches #Shopycat just in time for the holidays!
The app, which suggests gifts for friends based on their Facebook use, was built with technology Walmart acquired from social media startup Kosmix (now @WalmartLabs) earlier this year. And here’s the interesting part: the new app won’t just point you …
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Category: Retail, Shopper Marketing, Social Media, Uncategorized
Author: admin
Category: Retail, Shopper Marketing, Social Media, Uncategorized
From customers to friends, here’s how people literally look at your Social Media profiles…
When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social …
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Author: admin
Category: Interactive, Marketing, Retail, Social Media, Uncategorized
Author: admin
Category: Interactive, Marketing, Retail, Social Media, Uncategorized
Black Friday began looking a bit more like Cyber Monday this year!
According to IBM’s study of 500 retailers, online sales on Friday were up 24.3% over last year, suggesting that people stayed home to avoid the crowds and in-store havoc. Mobile devices accounted for 14.3% of all online Black Friday traffic, …
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Attach a QR code to your gift & send a personalized message!
As part of a multi-layered holiday campaign which includes online, mobile and social elements, department store chain JC Penney has innovated on the traditional holiday gift tag by making it possible for customers to attach personal voice recorded messages to …
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Category: Branding, Interactive, Retail, Uncategorized, Video
Author: admin
Category: Branding, Interactive, Retail, Uncategorized, Video
#eBay launches their first ‘shoppable storefront’… with a twist
NEW YORK CITY | The storefront features various products chosen by top trendsetters who were asked to compile their fall shopping wishlists. Items are accompanied with QR codes, which shoppers scan using the eBay app. Scanning a code brings the …
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Turn holiday shoppers into repeat customers
Once you get that expensive holiday shopper, how do you keep them coming back? When it comes to customer retention practices, few business owners go beyond capturing customers’ email addresses, or inviting them to like their Facebook page. But there …
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