Category Archives: Retail

Nothing happens until somebody sells something!

From customers to friends, here’s how people literally look at your Social Media profiles…

When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social …
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Category: Interactive, Marketing, Retail, Social Media, Uncategorized

Black Friday began looking a bit more like Cyber Monday this year!

According to IBM’s study of 500 retailers, online sales on Friday were up 24.3% over last year, suggesting that people stayed home to avoid the crowds and in-store havoc. Mobile devices accounted for 14.3% of all online Black Friday traffic, …
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Category: Retail

Attach a QR code to your gift & send a personalized message!

As part of a multi-layered holiday campaign which includes online, mobile and social elements, department store chain JC Penney has innovated on the traditional holiday gift tag by making it possible for customers to attach personal voice recorded messages to …
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Category: Branding, Interactive, Retail, Uncategorized, Video

#eBay launches their first ‘shoppable storefront’… with a twist

NEW YORK CITY | The storefront features various products chosen by top trendsetters who were asked to compile their fall shopping wishlists. Items are accompanied with QR codes, which shoppers scan using the eBay app. Scanning a code brings the …
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Category: Marketing, Point of Sale, Retail

Turn holiday shoppers into repeat customers

Once you get that expensive holiday shopper, how do you keep them coming back? When it comes to customer retention practices, few business owners go beyond capturing customers’ email addresses, or inviting them to like their Facebook page. But there …
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Category: Marketing, Retail, Uncategorized

How does the average U.S. consumer unit spend their annual paycheck?

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Category: Advertising, Retail, Uncategorized

Does your business have an attractive mobile landing page?

Google has some advice for marketers hoping to join in its success: make your mobile presence presentable, now. “Businesses need to be ready for mobile as soon as they can, particularly this holiday season.”  Read more Full article from AdWeek.com

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Category: Interactive, Marketing, Retail, Uncategorized

eCommerce trends for the 2011 holiday season

Industry analysts are predicting a good — but not great — 2011 holiday shopping season for retailers. Overall spending is down and consumers are expected to be more conservative and controlled when it comes to spending on gifts and seasonal …
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Category: Retail, Uncategorized

$6.86 BILLION will be spent nationwide on Halloween this year!

How much are you planning to spend on this upcoming haunted holiday? The National Retail Federation reports overall spending on Halloween is up this year, to a record high average of $72 per person!  Read more Full article from wcsh6.com

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Category: Marketing, Retail, Uncategorized

THE FUTURE OF RETAIL… Reduce environmental impact while increasing visual appeal

Outdoor gear and clothing retailer REI has taken great steps in redesigning its packaging and reducing materials, like eliminating clamshell packaging from its product range. It is the company’s goal to reduce its REI-branded packaging 25% by 2013… Read more …
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Category: Branding, Marketing, Retail, Uncategorized