Advertising and Marketing Ideas That Build Business | HEILBrice » Retail

#Target gives small shops mass appeal w/ “The Shops at Target”

admin — Mon, 06 Feb 2012 20:23:49 +0000

Here’s an interesting retail concept: Target wrote the book when it comes to affordable design. Now, they’re unveiling the latest evolution in their approach to innovative design partnerships. The Shops at Target arrives May 6, 2012.

“Here’s an Idea” – Has DIET Become a 4 Letter Word?

admin — Thu, 26 Jan 2012 22:38:48 +0000

In this Here’s an Idea, Hal Brice shares some new insights on a familiar topic as he explores the latest trends in diet food products, packaging, and marketing. “Diet” is out and “Functional Foods” are in!

Here’s an Idea!

Curated Commerce: How Retail Brands Can Cash in on the Latest Craze

admin — Tue, 24 Jan 2012 23:10:23 +0000

With a little practice, shopping curated collections can be a lot like shopping in a real-life boutique — a boutique where the goods are selected and stocked to meet the needs of its best customer: you. And because these collections are created by real people (in many cases, friends from within the shopper’s own personal social network), the resulting shopping experience is authentic, powerful and hugely influential on purchase behavior… Read more

Full article from Mashable.com

Large retailer experiments with unexpected offerings to lure shoppers

admin — Wed, 11 Jan 2012 19:48:38 +0000

Sushi? Manicure? A $2,000 bottle of cognac?

Walgreens?

Yes, Walgreens.

Seeking to shake free from the sterile, big-box mold of being a national drugstore chain, Deerfield-based Walgreen Co. hopes to turn heads and lure shoppers with a variety of unexpected offerings… Read more

Full article from ChicagoTribune.com

How can YOUR BUSINESS generate sales leads using MOBILE?

admin — Wed, 04 Jan 2012 18:11:45 +0000

Many people now own a smartphone. The latest mobile stats show over 70% of American mobile subscribers regularly send text messages, and over 40% browse the mobile web or use apps. This rapid mobile upswing has caught almost everyone by surprise… Read more

Can retailers compete with Amazon.com?

admin — Fri, 23 Dec 2011 18:25:57 +0000

In 2010, sales were up 40% at Amazon.com. How did they do it? Hal Brice dissects the online retailer’s serious price advantage and what retailers can do to fight back.

Here’s an Idea!

Mobile retail apps continue to provide a much deeper level of engagement for consumers

admin — Fri, 23 Dec 2011 17:30:42 +0000

Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions on iOS, BlackBerry and Android, according to the chain. One in four Starbucks card transactions is now executed via a Starbucks card and a portion of those are done through mobile. The mobile-payments initiative has built momentum recently: In the nine weeks after it was released, there were… Read more

Full article from Mashable.com

2012: Ten Digital Trends Set to Go Mass-Market

admin — Wed, 21 Dec 2011 19:11:19 +0000

From your inner circle, to personalized news, to seamless transactions, here’s a take on the top ten digital trends predicted to go mass-market in the coming year. Which do you agree with? Read more

Full article from AdAge.com

[INFOGRAPHIC] How To Influence Purchasing Decisions On The Web

admin — Mon, 19 Dec 2011 17:24:32 +0000

(Click on the image for a larger view)

Full article from Mashable.com

Watch out Amazon… Walmart launches #Shopycat just in time for the holidays!

admin — Wed, 07 Dec 2011 19:01:08 +0000

The app, which suggests gifts for friends based on their Facebook use, was built with technology Walmart acquired from social media startup Kosmix (now @WalmartLabs) earlier this year. And here’s the interesting part: the new app won’t just point you to pages on Walmart.com for its gift recommendations. It also recommends products from nearly two dozen other retailers, including… Read more

Full article from TechCrunch.com