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Category Archives: Retail
“Here’s an Idea” – Has DIET Become a 4 Letter Word?
In this Here’s an Idea, Hal Brice shares some new insights on a familiar topic as he explores the latest trends in diet food products, packaging, and marketing. “Diet” is out and “Functional Foods” are in! Here’s an Idea!
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Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video
Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video
Curated Commerce: How Retail Brands Can Cash in on the Latest Craze
With a little practice, shopping curated collections can be a lot like shopping in a real-life boutique — a boutique where the goods are selected and stocked to meet the needs of its best customer: you. And because these collections …
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Large retailer experiments with unexpected offerings to lure shoppers
Sushi? Manicure? A $2,000 bottle of cognac? Walgreens? Yes, Walgreens. Seeking to shake free from the sterile, big-box mold of being a national drugstore chain, Deerfield-based Walgreen Co. hopes to turn heads and lure shoppers with a variety of unexpected …
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Author: admin
Category: Branding, Marketing, Retail, Shopper Marketing, Uncategorized, Video
Author: admin
Category: Branding, Marketing, Retail, Shopper Marketing, Uncategorized, Video
How can YOUR BUSINESS generate sales leads using MOBILE?
Many people now own a smartphone. The latest mobile stats show over 70% of American mobile subscribers regularly send text messages, and over 40% browse the mobile web or use apps. This rapid mobile upswing has caught almost everyone by …
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Can retailers compete with Amazon.com?
In 2010, sales were up 40% at Amazon.com. How did they do it? Hal Brice dissects the online retailer’s serious price advantage and what retailers can do to fight back. Here’s an Idea!
Mobile retail apps continue to provide a much deeper level of engagement for consumers
Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions on iOS, BlackBerry and Android, according to the chain. One in four Starbucks card transactions is now executed via a …
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2012: Ten Digital Trends Set to Go Mass-Market
From your inner circle, to personalized news, to seamless transactions, here’s a take on the top ten digital trends predicted to go mass-market in the coming year. Which do you agree with? Read more Full article from AdAge.com
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Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized
Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized
[INFOGRAPHIC] How To Influence Purchasing Decisions On The Web
(Click on the image for a larger view) Full article from Mashable.com
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Author: admin
Category: Advertising, Marketing, Retail, Shopper Marketing, Social Media, Uncategorized
Author: admin
Category: Advertising, Marketing, Retail, Shopper Marketing, Social Media, Uncategorized
Watch out Amazon… Walmart launches #Shopycat just in time for the holidays!
The app, which suggests gifts for friends based on their Facebook use, was built with technology Walmart acquired from social media startup Kosmix (now @WalmartLabs) earlier this year. And here’s the interesting part: the new app won’t just point you …
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Author: admin
Category: Retail, Shopper Marketing, Social Media, Uncategorized
Author: admin
Category: Retail, Shopper Marketing, Social Media, Uncategorized
From customers to friends, here’s how people literally look at your Social Media profiles…
When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social …
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Author: admin
Category: Interactive, Marketing, Retail, Social Media, Uncategorized
Author: admin
Category: Interactive, Marketing, Retail, Social Media, Uncategorized