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Category Archives: Point of Sale
3-out-of-4 people shopping with tablet in hand respond to on-site messaging
SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the Mobile Audience Insights Report issued by JiWire on Wednesday. Specifically, 80% of the on-the-go audience preferred locally …
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Author: admin
Category: Advertising, Interactive, Point of Sale, Shopper Marketing, Uncategorized
Author: admin
Category: Advertising, Interactive, Point of Sale, Shopper Marketing, Uncategorized
“Here’s an Idea” – Has DIET Become a 4 Letter Word?
In this Here’s an Idea, Hal Brice shares some new insights on a familiar topic as he explores the latest trends in diet food products, packaging, and marketing. “Diet” is out and “Functional Foods” are in! Here’s an Idea!
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Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video
Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video
How can YOUR BUSINESS generate sales leads using MOBILE?
Many people now own a smartphone. The latest mobile stats show over 70% of American mobile subscribers regularly send text messages, and over 40% browse the mobile web or use apps. This rapid mobile upswing has caught almost everyone by …
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Mobile retail apps continue to provide a much deeper level of engagement for consumers
Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions on iOS, BlackBerry and Android, according to the chain. One in four Starbucks card transactions is now executed via a …
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#eBay launches their first ‘shoppable storefront’… with a twist
NEW YORK CITY | The storefront features various products chosen by top trendsetters who were asked to compile their fall shopping wishlists. Items are accompanied with QR codes, which shoppers scan using the eBay app. Scanning a code brings the …
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“Selling” is no longer cool. So what is the role of advertising?
Al Hampel, a well known, New York based creative director in the 1980s, laid out a set of rules for creating effective advertising. Kind of a ten commandments of “do’s” and “don’ts” he expected his creative department to follow. At …
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Author: Michael Robertson
Category: Advertising, Branding, Interactive, Marketing, Media, Point of Sale
Tagged: commercial, heilbrice, Marketing
Author: Michael Robertson
Category: Advertising, Branding, Interactive, Marketing, Media, Point of Sale
Tagged: commercial, heilbrice, Marketing