Google and Bing now have relationships with Twitter!

Search Engine Impact

Indexing Twitter with Google

eMarketer has released revised metrics for online advertising growth over the next 5 years. Although we’re in the middle of a global slowdown, and the growth in online advertising has slowed with the rest of the world, there still appears to be growth ahead in the online advertising space.

Over the next 5 years, we’re still looking at roughly a double in the areas of online marketing that HEILBrice focuses on such as search engine marketing and optimization, display and rich media. When we look at online video, eMarketer is predicting a dramatic 8-fold spending increase.

US Online Advertising Spending Growth -$

When we look at these same metrics on a percentage basis, it looks as follows:

US Online Advertising Spending Growth - %

Recently there have been a few articles written about Facebook and online real estate. This is an important aspect of reputation management as well as for search engine optimization. The idea behind claiming your online real estate is that because the main search engines (Google, Yahoo, and Microsoft) all place a high level of trust with domains such as Facebook they often rank them within the top results of the SERP (search engine results page). By registering on these sites with the keyword that you would like to rank for, and then placing unique content on these pages you can normally get these pages indexed and then subsequently ranked within 24 hours. Most sites even offer you the ability to create a sub folder or sub domain that is off their main domain with the keyword or company name of your choice. Some of the websites that offer online real estate include:

• Wikipedia
• LinkedIn
• MySpace
• Wordpress
• Blogger
• Typepad
• Xanga
• Thoughts
• Squidoo

There are dozens of other sites that offer similar domain real estate that you can claim, but these traditionally have some of the highest rankings within the SERPs. Even if you don’t use them right now as was the case with the .com real estate race its better to have it now and not need it than to need it and not be able to acquire it.