Category Archives: Online Marketing

4 Things You Can Do Today – So Get Started

Everyone, businesses and consumers alike, are looking to save money. Here are some free (that means no cost) tactics to add to your arsenal of marketing solutions. You can roll these ideas out on the web to help build your …
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Author: Another Idea from HEILBrice
Category: Brand Development, Email Marketing, Marketing, Online Marketing
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Here’s an Idea: Social Media

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Author: admin
Category: Brand Development, Media, Online Marketing, Social Media, Videos

Social Marketing – Probably Won’t Save You

Social networking won’t save you, but that doesn’t mean it should be ignored or go unused. The truth is, going to social networks to revitalize your brand probably won’t work on its own. Just because you can make small talk …
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Author: Another Idea from HEILBrice
Category: Brand Development, Online Marketing, Social Media
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Free Food in Exchange for Friends!

How much would you pay to have consumers seek your brand out, give you their email addresses and full names, and the have them tell nearly 1 million of their friends to do the same? Restaurant chain, TGI Friday’s, is …
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Author: Another Idea from HEILBrice
Category: Online Marketing, Social Media
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Is Google the next Yahoo? Facebook has a plan!

The current issue of Wired magazine has a fascinating story about Facebook and how it plans to crush Google as the master of internet. And actually, they just might get away with it. I might have mentioned to some of …
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Author: Another Idea from HEILBrice
Category: Brand Development, Media, Retail, Search Engine Marketing, Social Media
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When it comes to production jobs, think USA first!

Here’s a thought for our country’s ad agencies and design shops: With unemployment rate going as high as 10% in some states, it seems socially irresponsible to farm out production and manufacturing projects offshore. This is specially true in the …
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Author: Robert Guevarra
Category: Display Advertising
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Building a Nest on Twitter

There was a great feature on NPR recently about a Los Angeles-based food truck named Kogi and how they used Twitter to help build their business. Kogi started peddling their Mexican-Korean cuisine in November 2008.  At first business was soft, …
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Author: Sara Blount
Category: Online Marketing

What if no one saw your ad?

Just for a minute, imagine that your ad didn’t get out this week. There’s good news and bad news there, right?  Lots less markdown, but what would the sales impact be?  5 or 10%?  30%?  More?  The great unknown is …
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Author: Another Idea from HEILBrice
Category: Email Marketing, Online Marketing

Don’t be afraid of e-mail!

There’s a study out today from Merkle that is fascinating. It says that right after e-mails from family and friends, people spend the most time on opt-in e-mails from companies (permission e-mail)! Shocker. It really supports what we always say …
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Author: Another Idea from HEILBrice
Category: Email Marketing
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Separate Out Content Network Sites

The Google Content Network is a topic that has been debated endlessly as to it’s effectiveness, and I’m often asked for my opinion on the subject. I haven’t had as much success with the Content Network as I have with …
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Author: Nate Emerson
Category: Online Marketing, Search Engine Marketing
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