Category Archives: Online Marketing

Retargeted Ads: You Can Run But You Can’t Hide

Aug31
2010

As far back as the 1980s, people complained that there were just too many ads. Researchers estimated that the average consumer could be exposed to about 8,000 ad messages per day. There was real concern that so much exposure could …
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Author: Michael Robertson
Category: Online Marketing
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Why Search Engine Optimization (SEO) Matters

Aug11
2010

In ever-increasing numbers, customers are looking to the web for discounts and deals, to research, and to network with peers before making purchasing decisions. In July 2009, on Google sites alone Americans conducted 76.7 billion online searches, up 41% over …
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Author: Ethan Ede
Category: Online Marketing, Search Engine Optimization
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4 Keys to Making a Better Landing Page

Jul09
2010

The importance of the Landing Page cannot be overstated. Consider the resources that can be expended just to get a visitor to click through to a website and that might spur the realization of the important function this page is …
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Author: Ethan Ede
Category: Online Marketing
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Here’s an Idea: Google, Bing, and Social

Dec11
2009

Google and Bing now have relationships with Twitter! Search Engine Impact Indexing Twitter with Google

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Author: admin
Category: Here's an Idea!, Online Marketing, Search Engine Optimization, Social Media, Videos

Online Consumers Beat the Street

Dec01
2009

Search Reflects Online Demand: Where Are Your Peaks, Valleys and Holidays? Which consumer market will show up on Black Friday in a down economy?  That is the reeling question every retail analyst wants to know before nervously waiting in the …
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Author: Another Idea from HEILBrice
Category: Brand Development, Online Marketing, Retail

Connecting Friends, Fans, and Brands

Nov11
2009

Would you be more likely to become a fan of something that your friends and family are fans of? Of course! Facebook knows this and they’re leveraging it. Today, a new feature is available to marketers that will allow targeted …
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Author: Another Idea from HEILBrice
Category: Online Marketing, Social Media
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We’ll All Be Eating Social Media

Nov05
2009

What’s for dinner this Thanksgiving? A big pile of social media, that’s what! This week NextBee Media released the findings from its annual holiday media survey and should we be surprised that social media spending is increasing? No, probably not, …
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Author: Another Idea from HEILBrice
Category: Marketing, Media, Online Marketing, Retail, Social Media
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Is it Over Yet?

Oct14
2009

When is this market going to turn? Has it already? What indicators should we look to? Everyone has their own set of answers to these questions. Here’s another. In the past, we would have notice an up swing in traditional …
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Author: Another Idea from HEILBrice
Category: Marketing, Media, Online Marketing, Social Media
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It’s Time to Refocus Your Social Time

Oct12
2009

Building a efficient and productive social campaign takes a lot of work, but sometimes we get carried away and lose focus, so today we are bringing it back down to scale. Why are you putting so much effort into social …
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Author: Another Idea from HEILBrice
Category: Marketing, Online Marketing, Social Media

Bloggers and Disclosure

Oct07
2009

We’ve been touting social marketing via bloggers here for a while, not just because they are an inexpensive medium, but because they have a way of personalizing a product or service in a way that most of us have a …
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Author: Another Idea from HEILBrice
Category: Marketing, Online Marketing
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