Categories
-
Archive
More from the Archives
Category Archives: Online Marketing
Retargeted Ads: You Can Run But You Can’t Hide
As far back as the 1980s, people complained that there were just too many ads. Researchers estimated that the average consumer could be exposed to about 8,000 ad messages per day. There was real concern that so much exposure could …
Continue
Comments: post a comment
Author: Michael Robertson
Category: Online Marketing
Tagged: advertising, cookies, online advertising, retargeting
Author: Michael Robertson
Category: Online Marketing
Tagged: advertising, cookies, online advertising, retargeting

Why Search Engine Optimization (SEO) Matters
In ever-increasing numbers, customers are looking to the web for discounts and deals, to research, and to network with peers before making purchasing decisions. In July 2009, on Google sites alone Americans conducted 76.7 billion online searches, up 41% over …
Continue
Comments: post a comment
Author: Ethan Ede
Category: Online Marketing, Search Engine Optimization
Tagged: business strategy, ComScore, digital, Google, marketing budget, organic search, Search Engine Optimization, searchengineland, seo, seomoz
Author: Ethan Ede
Category: Online Marketing, Search Engine Optimization
Tagged: business strategy, ComScore, digital, Google, marketing budget, organic search, Search Engine Optimization, searchengineland, seo, seomoz

4 Keys to Making a Better Landing Page
The importance of the Landing Page cannot be overstated. Consider the resources that can be expended just to get a visitor to click through to a website and that might spur the realization of the important function this page is …
Continue
Comments: post a comment
Author: Ethan Ede
Category: Online Marketing
Tagged: 4 ways, better, improving, landing page, optimization
Author: Ethan Ede
Category: Online Marketing
Tagged: 4 ways, better, improving, landing page, optimization

Here’s an Idea: Google, Bing, and Social
Google and Bing now have relationships with Twitter! Search Engine Impact Indexing Twitter with Google
Comments: post a comment
Author: admin
Category: Here's an Idea!, Online Marketing, Search Engine Optimization, Social Media, Videos
Author: admin
Category: Here's an Idea!, Online Marketing, Search Engine Optimization, Social Media, Videos

Online Consumers Beat the Street
Search Reflects Online Demand: Where Are Your Peaks, Valleys and Holidays? Which consumer market will show up on Black Friday in a down economy? That is the reeling question every retail analyst wants to know before nervously waiting in the …
Continue
Comments: post a comment
Author: Another Idea from HEILBrice
Category: Brand Development, Online Marketing, Retail
Author: Another Idea from HEILBrice
Category: Brand Development, Online Marketing, Retail

Connecting Friends, Fans, and Brands
Would you be more likely to become a fan of something that your friends and family are fans of? Of course! Facebook knows this and they’re leveraging it. Today, a new feature is available to marketers that will allow targeted …
Continue
Comments: post a comment
Author: Another Idea from HEILBrice
Category: Online Marketing, Social Media
Tagged: Connections, Facebook, Fan Pages
Author: Another Idea from HEILBrice
Category: Online Marketing, Social Media
Tagged: Connections, Facebook, Fan Pages

We’ll All Be Eating Social Media
What’s for dinner this Thanksgiving? A big pile of social media, that’s what! This week NextBee Media released the findings from its annual holiday media survey and should we be surprised that social media spending is increasing? No, probably not, …
Continue
Comments: (2)
Author: Another Idea from HEILBrice
Category: Marketing, Media, Online Marketing, Retail, Social Media
Tagged: budgets, Holiday, marketing plan, Social Media
Author: Another Idea from HEILBrice
Category: Marketing, Media, Online Marketing, Retail, Social Media
Tagged: budgets, Holiday, marketing plan, Social Media

Is it Over Yet?
When is this market going to turn? Has it already? What indicators should we look to? Everyone has their own set of answers to these questions. Here’s another. In the past, we would have notice an up swing in traditional …
Continue
Comments: post a comment
Author: Another Idea from HEILBrice
Category: Marketing, Media, Online Marketing, Social Media
Tagged: Media, Online, Recession, Social
Author: Another Idea from HEILBrice
Category: Marketing, Media, Online Marketing, Social Media
Tagged: Media, Online, Recession, Social

It’s Time to Refocus Your Social Time
Building a efficient and productive social campaign takes a lot of work, but sometimes we get carried away and lose focus, so today we are bringing it back down to scale. Why are you putting so much effort into social …
Continue
Comments: post a comment
Author: Another Idea from HEILBrice
Category: Marketing, Online Marketing, Social Media
Author: Another Idea from HEILBrice
Category: Marketing, Online Marketing, Social Media

Bloggers and Disclosure
We’ve been touting social marketing via bloggers here for a while, not just because they are an inexpensive medium, but because they have a way of personalizing a product or service in a way that most of us have a …
Continue
Comments: post a comment
Author: Another Idea from HEILBrice
Category: Marketing, Online Marketing
Tagged: bloggers, disclosure
Author: Another Idea from HEILBrice
Category: Marketing, Online Marketing
Tagged: bloggers, disclosure


