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Category Archives: Media
Pick Up Stix – New TV Spot
Here’s our latest spot for Pick Up Stix. It hit the air this week! See if you can catch it on TV.
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Author: Tawny Matlaf
Category: Advertising, Marketing, Media, Pick up Stix, Video
Tagged: commercial, heilbrice, pick up stix, tv
Author: Tawny Matlaf
Category: Advertising, Marketing, Media, Pick up Stix, Video
Tagged: commercial, heilbrice, pick up stix, tv
Here’s an Idea: Social Media
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Author: Another Idea from HEILBrice
Category: Branding, Media, Social Media, Video
Tagged: facebook, online marketing, twitter
Author: Another Idea from HEILBrice
Category: Branding, Media, Social Media, Video
Tagged: facebook, online marketing, twitter
Is Google the next Yahoo? Facebook has a plan!
The current issue of Wired magazine has a fascinating story about Facebook and how it plans to crush Google as the master of the internet. And actually, they just might get away with it. I might have mentioned to some …
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Author: Another Idea from HEILBrice
Category: Branding, Interactive, Media, Retail, Social Media
Tagged: Media, Retail, social marketing
Author: Another Idea from HEILBrice
Category: Branding, Interactive, Media, Retail, Social Media
Tagged: Media, Retail, social marketing
Full Length Content Gains Followers
Between 1995 and 2001, WebTV was a product heavily supported by Microsoft, a product that many believed would revolutionize the way we think about our TV sets and the internet. Unfortunately, the idea was too expensive, too far ahead of …
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Author: Another Idea from HEILBrice
Category: Media
Tagged: Internet, viral video, webisode
Author: Another Idea from HEILBrice
Category: Media
Tagged: Internet, viral video, webisode
M Wire From HEILBrice, 4/6/09
Time Heals All Wounds. The question on the minds of just about every media buyer and seller is: When is the ad market going to recover? When it comes to local television and radio, there are a few more years …
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M Wire From HEILBrice, 3/16/09
Sight, Sound & Success U.S. banks seeing the highest returns on their advertising investment are not necessarily those spending the most but instead have the heaviest TV budgets. A new report from financial-services research firm Aite Group, which examined ad-spending …
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M Wire From HEILBrice, 2/17/09
Eventful Thinking. Although marketers are getting more tech savvy, it seems they still have a soft spot for good old fashioned event marketing. More than half (53 percent) of 300 senior marketing executives surveyed said event marketing is the discipline …
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M Wire from HEILBrice, 2/1/09
Stream-rolling the Competition. Netflix showed little sign of the economic slowdown that’s been nailing other companies this corporate earnings season. But it attributed its fourth-quarter jump in revenue, profit and subscribers to a surprising factor: surging popularity of its online …
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M Wire From HEILBrice, 1/18/09
The In-Store Solution. It’s no surprise that marketers face enormous hurdles today in getting their message in front of the right consumers. At the height of the mass marketing era in the 1950s, advertisers could buy commercial time during I …
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M Wire From HEILBrice, 12/14/08
First Down, Pepsi Pepsi has gone on the offensive, blocking all softdrinks other non-alcoholic beverages from the Super Bowl through the first half and half time. Coke is pondering a similar move for the third quarter of the game. The …
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