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Category Archives: Media
The Changing Media Landscape
As many of you are aware, the media landscape continues to change on a daily basis. The integration of digital platforms into a majority of our efforts is well under way. Mobile and social media have continued to provide additional …
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Author: Eddie Austin
Category: Media
Tagged: automotive, digital, jack myers, Media, mobile, Retail, roi, Social Media, telecom, upfronts, zenithoptimedia
Author: Eddie Austin
Category: Media
Tagged: automotive, digital, jack myers, Media, mobile, Retail, roi, Social Media, telecom, upfronts, zenithoptimedia

New Los Angeles Clippers Commercial
Here’s the latest installment of the Fan Cam – the See it Live! Campaign for the Los Angeles Clippers. Enjoy!

We’ll All Be Eating Social Media
What’s for dinner this Thanksgiving? A big pile of social media, that’s what! This week NextBee Media released the findings from its annual holiday media survey and should we be surprised that social media spending is increasing? No, probably not, …
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Author: Another Idea from HEILBrice
Category: Marketing, Media, Retail, Social Media
Tagged: budgets, Holiday, marketing plan, online marketing
Author: Another Idea from HEILBrice
Category: Marketing, Media, Retail, Social Media
Tagged: budgets, Holiday, marketing plan, online marketing

Is it Over Yet?
When is this market going to turn? Has it already? What indicators should we look to? Everyone has their own set of answers to these questions. Here’s another. In the past, we would have noticed an upswing in traditional media …
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Author: Another Idea from HEILBrice
Category: Marketing, Media, Social Media
Tagged: online marketing, recession, social
Author: Another Idea from HEILBrice
Category: Marketing, Media, Social Media
Tagged: online marketing, recession, social

Pick Up Stix – New TV Spot
Here’s our latest spot for Pick Up Stix. It hit the air this week! See if you can catch it on TV.
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Author: Tawny Matlaf
Category: Advertising, Marketing, Media, Pick up Stix, Video
Tagged: commercial, heilbrice, pick up stix, tv
Author: Tawny Matlaf
Category: Advertising, Marketing, Media, Pick up Stix, Video
Tagged: commercial, heilbrice, pick up stix, tv

Here’s an Idea: Social Media
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Author: Another Idea from HEILBrice
Category: Branding, Media, Social Media, Video
Tagged: facebook, online marketing, twitter
Author: Another Idea from HEILBrice
Category: Branding, Media, Social Media, Video
Tagged: facebook, online marketing, twitter

Is Google the next Yahoo? Facebook has a plan!
The current issue of Wired magazine has a fascinating story about Facebook and how it plans to crush Google as the master of the internet. And actually, they just might get away with it. I might have mentioned to some …
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Author: Another Idea from HEILBrice
Category: Branding, Interactive, Media, Retail, Social Media
Tagged: Media, Retail, social marketing
Author: Another Idea from HEILBrice
Category: Branding, Interactive, Media, Retail, Social Media
Tagged: Media, Retail, social marketing

Full Length Content Gains Followers
Between 1995 and 2001, WebTV was a product heavily supported by Microsoft, a product that many believed would revolutionize the way we think about our TV sets and the internet. Unfortunately, the idea was too expensive, too far ahead of …
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Author: Another Idea from HEILBrice
Category: Media
Tagged: Internet, viral video, webisode
Author: Another Idea from HEILBrice
Category: Media
Tagged: Internet, viral video, webisode

M Wire From HEILBrice, 4/6/09
Time Heals All Wounds. The question on the minds of just about every media buyer and seller is: When is the ad market going to recover? When it comes to local television and radio, there are a few more years …
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M Wire From HEILBrice, 3/16/09
Sight, Sound & Success U.S. banks seeing the highest returns on their advertising investment are not necessarily those spending the most but instead have the heaviest TV budgets. A new report from financial-services research firm Aite Group, which examined ad-spending …
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