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Category Archives: Media
M Wire From HEILBrice, 4/6/09
Time Heals All Wounds. The question on the minds of just about every media buyer and seller is: When is the ad market going to recover? When it comes to local television and radio, there are a few more years …
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M Wire From HEILBrice, 3/16/09
Sight, Sound & Success U.S. banks seeing the highest returns on their advertising investment are not necessarily those spending the most but instead have the heaviest TV budgets. A new report from financial-services research firm Aite Group, which examined ad-spending …
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M Wire From HEILBrice, 2/17/09
Eventful Thinking. Although marketers are getting more tech savvy, it seems they still have a soft spot for good old fashioned event marketing. More than half (53 percent) of 300 senior marketing executives surveyed said event marketing is the discipline …
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M Wire From HEILBrice, 1/18/09
The In-Store Solution. It’s no surprise that marketers face enormous hurdles today in getting their message in front of the right consumers. At the height of the mass marketing era in the 1950s, advertisers could buy commercial time during I …
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Online Growth in a Downturn
eMarketer has released revised metrics for online advertising growth over the next 5 years. Although we’re in the middle of a global slowdown, and the growth in online advertising has slowed with the rest of the world, there still appears …
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Author: Nate Emerson
Category: Display Advertising, Email Marketing, Media, Online Marketing, Search Engine Marketing, Search Engine Optimization
Tagged: classifieds, Display Advertising, Email Marketing, lead generation, online advertising, rich media, Search Engine Marketing, sponsorships
Author: Nate Emerson
Category: Display Advertising, Email Marketing, Media, Online Marketing, Search Engine Marketing, Search Engine Optimization
Tagged: classifieds, Display Advertising, Email Marketing, lead generation, online advertising, rich media, Search Engine Marketing, sponsorships
Great Response For Direct Response
There has been a recent increase in the use of direct response television (DRTV). While traditional television advertising levels remain flat, DRTV has seen a significant lift within the past year. Buyers and sellers cite several reasons for the upswing …
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Author: Jay Drummond
Category: Media
Tagged: direct response, direct response television, drtv, Media, picadilly restaraunts, television
Author: Jay Drummond
Category: Media
Tagged: direct response, direct response television, drtv, Media, picadilly restaraunts, television
If You Want to Talk to God, Do it in Spanish
I recently read an interesting presentation written this past February for the Direct Marketing Association by Michael Saray that makes a fascinating assertion: The brains of Latinos are, in general, “wired” differently from those of other ethnic groups such as …
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Author: Javier Corona
Category: Hispanic Marketing, Media, Online Marketing
Tagged: Effie Awards, Hispanic, Hispanic Marketing, Marketing, Michael Saray, Talk to God Do it in Spanish
Author: Javier Corona
Category: Hispanic Marketing, Media, Online Marketing
Tagged: Effie Awards, Hispanic, Hispanic Marketing, Marketing, Michael Saray, Talk to God Do it in Spanish
LA Radio…The Truth is Out There
The first round of Arbitron Portable People Meters radio ratings are in for Los Angeles. The winner is KIIS-FM. Long thought of as dominate in the LA radio market, Hispanic stations have dropped out of the top five on the …
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Author: Jay Drummond
Category: Media
Tagged: Arbitron, KIIS-FM, LA Radio, Los Angeles Radio, Media, Media Planning, Portable People Meters, Radio
Author: Jay Drummond
Category: Media
Tagged: Arbitron, KIIS-FM, LA Radio, Los Angeles Radio, Media, Media Planning, Portable People Meters, Radio
