Category Archives: Media

The BIG GAME is almost here!! Bring on the ads

Feb03
2012

With the Superbowl right around the corner, be sure to check out sites like Hulu’s AdZone, where you can watch previous ads and rank your favorites! They also have a few of this weekend’s upcoming spots already on there, and …
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Author: admin
Category: Advertising, Media, Uncategorized, Video

Online ad spending to pass print for the first time!

Jan19
2012

US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. …
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Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media, Uncategorized

2012: Ten Digital Trends Set to Go Mass-Market

Dec21
2011

From your inner circle, to personalized news, to seamless transactions, here’s a take on the top ten digital trends predicted to go mass-market in the coming year. Which do you agree with? Read more Full article from AdAge.com

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Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized

HEILBrice @ Clippers Media Day 2011!

Dec14
2011

Be sure to check out more great pictures from Media Day on our Facebook!

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Author: admin
Category: Los Angeles Clippers, Media, Uncategorized

Marketing strategies adjust as BABY BOOMERS become more accustomed to eCommerce & Social Media

Nov21
2011

There’s a myth that above a certain age, people are watching TV rather than going online, but the facts tell a different story. According to an eMarketer study released in March, younger Boomers (ages 47 to 55) spent 39.3 hours …
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Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media

Can media and marketers adapt to the Net’s next phase?

Oct18
2011

The future of the Internet has a branding problem: It’s here, but no one knows what to call it. Eight years ago, the future had a name—Web 2.0—but what that meant remains… Read more Full article from AdWeek.com

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Author: admin
Category: Branding, Interactive, Marketing, Media, Uncategorized

“Selling” is no longer cool. So what is the role of advertising?

Oct03
2011

Al Hampel, a well known, New York based creative director in the 1980s, laid out a set of rules for creating effective advertising.  Kind of a ten commandments of “do’s” and “don’ts” he expected his creative department to follow.  At …
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Author: Michael Robertson
Category: Advertising, Branding, Interactive, Marketing, Media, Point of Sale
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Is traditional media the real winner in the 2010 elections?

Nov01
2010

At $3 billion and counting, the 2010 elections have set a record for spending by political candidates.  That this happened while millions of Americans are out of work, and the country is still suffering from the financial crisis and the …
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Author: Michael Robertson
Category: Media
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Here’s an Idea: Internet Exceeds Newspapers in Total Ad Revenue

Oct26
2010

HEILBrice CEO Hal Brice takes a minute to discuss how the internet is posed to exceed newspapers in total ad revenue.

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Author: Andrew McNeil
Category: Here's an Idea!, Media, Video

PPC vs. SEO: PPC is temporary, SEO is forever

Oct18
2010

Okay, so I admit my title is derivative of cycling legend Lance Armstrong’s “Pain is temporary, quitting is forever…” quote, but I’m an unabashed cycling fan and it helps to make my point as I will explain below. First, let’s …
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Author: Ethan Ede
Category: Advertising, Interactive, Media
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