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Category Archives: Marketing
Can retailers compete with Amazon.com?
In 2010, sales were up 40% at Amazon.com. How did they do it? Hal Brice dissects the online retailer’s serious price advantage and what retailers can do to fight back. Here’s an Idea!
2012: Ten Digital Trends Set to Go Mass-Market
From your inner circle, to personalized news, to seamless transactions, here’s a take on the top ten digital trends predicted to go mass-market in the coming year. Which do you agree with? Read more Full article from AdAge.com
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Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized
Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized
[INFOGRAPHIC] How To Influence Purchasing Decisions On The Web
(Click on the image for a larger view) Full article from Mashable.com
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Category: Advertising, Marketing, Retail, Shopper Marketing, Social Media, Uncategorized
Author: admin
Category: Advertising, Marketing, Retail, Shopper Marketing, Social Media, Uncategorized
From customers to friends, here’s how people literally look at your Social Media profiles…
When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social …
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Author: admin
Category: Interactive, Marketing, Retail, Social Media, Uncategorized
Author: admin
Category: Interactive, Marketing, Retail, Social Media, Uncategorized
Marketing strategies adjust as BABY BOOMERS become more accustomed to eCommerce & Social Media
There’s a myth that above a certain age, people are watching TV rather than going online, but the facts tell a different story. According to an eMarketer study released in March, younger Boomers (ages 47 to 55) spent 39.3 hours …
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Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media
Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media
#eBay launches their first ‘shoppable storefront’… with a twist
NEW YORK CITY | The storefront features various products chosen by top trendsetters who were asked to compile their fall shopping wishlists. Items are accompanied with QR codes, which shoppers scan using the eBay app. Scanning a code brings the …
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Turn holiday shoppers into repeat customers
Once you get that expensive holiday shopper, how do you keep them coming back? When it comes to customer retention practices, few business owners go beyond capturing customers’ email addresses, or inviting them to like their Facebook page. But there …
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Does your business have an attractive mobile landing page?
Google has some advice for marketers hoping to join in its success: make your mobile presence presentable, now. “Businesses need to be ready for mobile as soon as they can, particularly this holiday season.” Read more Full article from AdWeek.com
$6.86 BILLION will be spent nationwide on Halloween this year!
How much are you planning to spend on this upcoming haunted holiday? The National Retail Federation reports overall spending on Halloween is up this year, to a record high average of $72 per person! Read more Full article from wcsh6.com
THE FUTURE OF RETAIL… Reduce environmental impact while increasing visual appeal
Outdoor gear and clothing retailer REI has taken great steps in redesigning its packaging and reducing materials, like eliminating clamshell packaging from its product range. It is the company’s goal to reduce its REI-branded packaging 25% by 2013… Read more …
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