Category Archives: Marketing

General marketing posts

#eBay launches their first ‘shoppable storefront’… with a twist

Nov11
2011

NEW YORK CITY | The storefront features various products chosen by top trendsetters who were asked to compile their fall shopping wishlists. Items are accompanied with QR codes, which shoppers scan using the eBay app. Scanning a code brings the …
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Author: admin
Category: Marketing, Point of Sale, Retail

Turn holiday shoppers into repeat customers

Nov08
2011

Once you get that expensive holiday shopper, how do you keep them coming back? When it comes to customer retention practices, few business owners go beyond capturing customers’ email addresses, or inviting them to like their Facebook page. But there …
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Author: admin
Category: Marketing, Retail, Uncategorized

Does your business have an attractive mobile landing page?

Nov03
2011

Google has some advice for marketers hoping to join in its success: make your mobile presence presentable, now. “Businesses need to be ready for mobile as soon as they can, particularly this holiday season.”  Read more Full article from AdWeek.com

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Author: admin
Category: Interactive, Marketing, Retail, Uncategorized

$6.86 BILLION will be spent nationwide on Halloween this year!

Oct27
2011

How much are you planning to spend on this upcoming haunted holiday? The National Retail Federation reports overall spending on Halloween is up this year, to a record high average of $72 per person!  Read more Full article from wcsh6.com

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Author: admin
Category: Marketing, Retail, Uncategorized

THE FUTURE OF RETAIL… Reduce environmental impact while increasing visual appeal

Oct21
2011

Outdoor gear and clothing retailer REI has taken great steps in redesigning its packaging and reducing materials, like eliminating clamshell packaging from its product range. It is the company’s goal to reduce its REI-branded packaging 25% by 2013… Read more …
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Author: admin
Category: Branding, Marketing, Retail, Uncategorized

Need to create a “daily deal” promotion? Here’s a simple way to start…

Oct20
2011

Daily deals have been a social media phenomenon over the last couple of years. Though there’s been a mad rush for companies entering the category and a growing sentiment that daily deals have jumped the shark, that doesn’t mean there …
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Author: admin
Category: Advertising, Interactive, Marketing, Social Media, Uncategorized

Web Design by Gender

Oct19
2011

What’s your strategy for your website’s design? Check out this interesting INFOGRAPHIC depicting useful differences of web design preferences between men & women. (Click on image for a larger view)

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Author: admin
Category: Interactive, Marketing, Uncategorized

Can media and marketers adapt to the Net’s next phase?

Oct18
2011

The future of the Internet has a branding problem: It’s here, but no one knows what to call it. Eight years ago, the future had a name—Web 2.0—but what that meant remains… Read more Full article from AdWeek.com

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Author: admin
Category: Branding, Interactive, Marketing, Media, Uncategorized

“Selling” is no longer cool. So what is the role of advertising?

Oct03
2011

Al Hampel, a well known, New York based creative director in the 1980s, laid out a set of rules for creating effective advertising.  Kind of a ten commandments of “do’s” and “don’ts” he expected his creative department to follow.  At …
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Author: Michael Robertson
Category: Advertising, Branding, Interactive, Marketing, Media, Point of Sale
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We Love LA

Sep22
2011

HEILBrice loves Los Angeles! It’s the city that inspires, energizes, challenges and delights us. Every member of the team has his or her favorite LA experience. Check out the photo gallery on our HB <3′s LA website to get the …
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Author: admin
Category: Branding, HB <3's LA, Los Angeles Clippers, Los Angeles Convention and Visitors Bureau, Marketing, Social Media