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Category Archives: Marketing
Online ad spending to pass print for the first time!
US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. …
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Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media, Uncategorized
Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media, Uncategorized
Fans are 291% more likely to engage with brands than non-fans!
The total conversion rate for fans, obtained by dividing the total users who performed an action by the total who clicked on an ad, is 19%, compared to 7% for non-fans. “This research makes the value of a fan obvious, …
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Large retailer experiments with unexpected offerings to lure shoppers
Sushi? Manicure? A $2,000 bottle of cognac? Walgreens? Yes, Walgreens. Seeking to shake free from the sterile, big-box mold of being a national drugstore chain, Deerfield-based Walgreen Co. hopes to turn heads and lure shoppers with a variety of unexpected …
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Author: admin
Category: Branding, Marketing, Retail, Shopper Marketing, Uncategorized, Video
Author: admin
Category: Branding, Marketing, Retail, Shopper Marketing, Uncategorized, Video
How can YOUR BUSINESS generate sales leads using MOBILE?
Many people now own a smartphone. The latest mobile stats show over 70% of American mobile subscribers regularly send text messages, and over 40% browse the mobile web or use apps. This rapid mobile upswing has caught almost everyone by …
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Marketers should take YouTube as seriously as they do Google
By many counts, YouTube is the second-largest search engine (behind Google and ahead of Yahoo). In June 2011, ComScore reported that Americans had more than 5.6 billion YouTube viewing sessions per month, with the average visitor frequenting the site 23 …
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Author: admin
Category: Advertising, Interactive, Marketing, Social Media, Uncategorized
Author: admin
Category: Advertising, Interactive, Marketing, Social Media, Uncategorized
Can retailers compete with Amazon.com?
In 2010, sales were up 40% at Amazon.com. How did they do it? Hal Brice dissects the online retailer’s serious price advantage and what retailers can do to fight back. Here’s an Idea!
2012: Ten Digital Trends Set to Go Mass-Market
From your inner circle, to personalized news, to seamless transactions, here’s a take on the top ten digital trends predicted to go mass-market in the coming year. Which do you agree with? Read more Full article from AdAge.com
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Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized
Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized
[INFOGRAPHIC] How To Influence Purchasing Decisions On The Web
(Click on the image for a larger view) Full article from Mashable.com
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Author: admin
Category: Advertising, Marketing, Retail, Shopper Marketing, Social Media, Uncategorized
Author: admin
Category: Advertising, Marketing, Retail, Shopper Marketing, Social Media, Uncategorized
From customers to friends, here’s how people literally look at your Social Media profiles…
When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social …
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Author: admin
Category: Interactive, Marketing, Retail, Social Media, Uncategorized
Author: admin
Category: Interactive, Marketing, Retail, Social Media, Uncategorized
Marketing strategies adjust as BABY BOOMERS become more accustomed to eCommerce & Social Media
There’s a myth that above a certain age, people are watching TV rather than going online, but the facts tell a different story. According to an eMarketer study released in March, younger Boomers (ages 47 to 55) spent 39.3 hours …
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Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media
Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media