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Category Archives: Interactive
3-out-of-4 people shopping with tablet in hand respond to on-site messaging
SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the Mobile Audience Insights Report issued by JiWire on Wednesday. Specifically, 80% of the on-the-go audience preferred locally …
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Author: admin
Category: Advertising, Interactive, Point of Sale, Shopper Marketing, Uncategorized
Author: admin
Category: Advertising, Interactive, Point of Sale, Shopper Marketing, Uncategorized
Curated Commerce: How Retail Brands Can Cash in on the Latest Craze
With a little practice, shopping curated collections can be a lot like shopping in a real-life boutique — a boutique where the goods are selected and stocked to meet the needs of its best customer: you. And because these collections …
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Online ad spending to pass print for the first time!
US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. …
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Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media, Uncategorized
Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media, Uncategorized
“4 Tips to Keep Your Website Ahead of the Curve in 2012″
2012 is heralding a new wave of innovative web technologies and design, and a page that stays in step with these trends is bound to pique interest and lower your bounce rate. Even more, a well done and on-trend website …
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Marketers should take YouTube as seriously as they do Google
By many counts, YouTube is the second-largest search engine (behind Google and ahead of Yahoo). In June 2011, ComScore reported that Americans had more than 5.6 billion YouTube viewing sessions per month, with the average visitor frequenting the site 23 …
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Author: admin
Category: Advertising, Interactive, Marketing, Social Media, Uncategorized
Author: admin
Category: Advertising, Interactive, Marketing, Social Media, Uncategorized
[INFOGRAPHIC] How does your website’s speed affect traffic & revenue?
When building a website, one of the hardest things is trying to squeeze as much out of it, while at the same time keeping a small footprint. Every image, script, letter, icon, video and CSS file has to travel through …
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2012: Ten Digital Trends Set to Go Mass-Market
From your inner circle, to personalized news, to seamless transactions, here’s a take on the top ten digital trends predicted to go mass-market in the coming year. Which do you agree with? Read more Full article from AdAge.com
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Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized
Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized
From customers to friends, here’s how people literally look at your Social Media profiles…
When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social …
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Author: admin
Category: Interactive, Marketing, Retail, Social Media, Uncategorized
Author: admin
Category: Interactive, Marketing, Retail, Social Media, Uncategorized
Marketing strategies adjust as BABY BOOMERS become more accustomed to eCommerce & Social Media
There’s a myth that above a certain age, people are watching TV rather than going online, but the facts tell a different story. According to an eMarketer study released in March, younger Boomers (ages 47 to 55) spent 39.3 hours …
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Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media
Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media
Attach a QR code to your gift & send a personalized message!
As part of a multi-layered holiday campaign which includes online, mobile and social elements, department store chain JC Penney has innovated on the traditional holiday gift tag by making it possible for customers to attach personal voice recorded messages to …
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Author: admin
Category: Branding, Interactive, Retail, Uncategorized, Video
Author: admin
Category: Branding, Interactive, Retail, Uncategorized, Video